What is live operations?

Live Operations, often called 'Live Ops', refer to the ongoing management, support, and enhancement of a live digital product or service, such as a video game or mobile app, after its initial launch. Live Ops teams are responsible for delivering updates, handling in-game events, resolving technical issues, and engaging with users to keep the experience fresh and enjoyable. Their work helps maximize user retention and revenue by responding to real-time data and player feedback.