What is a lead service designer?

Lead Service Designers are professionals who oversee and guide the design of services to ensure they meet both customer needs and business goals. They are responsible for leading service design projects, facilitating workshops, and collaborating with cross-functional teams to create seamless and effective service experiences. Lead Service Designers use research, prototyping, and journey mapping to identify pain points and opportunities for improvement. Their work helps organizations innovate and deliver better products and services to their customers.