What is interactive media?

Interactive media refers to digital content and platforms that allow users to actively engage, participate, or manipulate elements within the media. This can include websites, video games, mobile apps, virtual reality experiences, and more. Unlike traditional media, which is typically one-way communication, interactive media creates a two-way interaction between the user and the technology. Careers in interactive media often involve skills in design, programming, storytelling, and user experience. Professionals in this field work in industries such as entertainment, education, advertising, and technology.