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The qualifications that you need to start working as an entry-level market research analyst include a degree, communication and analytical skills, and the ability to use programs like Excel and PowerPoint to collect and visualize data. The minimum requirement for most employers is a bachelor’s degree in marketing, market research, business, math, or a related field. Some employers accept a liberal arts degrees if you have studied subjects like qualitative analysis during your degree program. The Marketing Research Association (MRA) offers professional certifications for research providers, corporate researchers, or research adjuncts.