What does a head merchandiser do?

A Head Merchandiser is responsible for overseeing the planning, sourcing, and presentation of products in retail stores to maximize sales and profitability. They analyze market trends, customer preferences, and sales data to develop effective merchandising strategies. This role involves coordinating with buyers, suppliers, and store teams to ensure the right products are available at the right time and presented in an appealing way. Head Merchandisers also monitor inventory levels, plan promotional activities, and manage a team to achieve sales targets.