What is hand lettering?

Hand lettering is the art of drawing letters by hand, rather than using pre-existing fonts or typefaces. Unlike traditional calligraphy, which relies on specific strokes and tools, hand lettering focuses on creating custom letterforms and unique designs for each piece. Artists often use pencils, pens, markers, or brushes to craft decorative words or phrases for things like signs, invitations, logos, and artwork. Hand lettering allows for a high level of creativity and personalization, making each project unique.