What does a gift card program manager do?
Career: Gift Card Program Manager
A Gift Card Program Manager is responsible for overseeing the development, implementation, and ongoing management of a company's gift card program. This includes coordinating with vendors, managing gift card inventory, ensuring compliance with regulations, and analyzing sales data to optimize program performance. They also work closely with marketing teams to promote gift cards and may handle customer service issues related to gift card usage. Their role is essential for maximizing revenue and customer engagement through the gift card channel.