What is geocoding and what does a geocoding specialist do?

Geocoding is the process of converting addresses or place names into geographic coordinates, such as latitude and longitude, which can be used on a map. A geocoding specialist typically works with geographic information systems (GIS) to match location data to geographic coordinates, verify address accuracy, and help organizations map and analyze spatial information. This role is essential for applications like navigation, delivery services, urban planning, and environmental studies, where accurate location data is critical. Geocoding specialists may also work to improve data quality, resolve ambiguous addresses, and maintain large geospatial databases.