What is a front of store associate?

Front Of Store Associates are retail employees who primarily work at the entrance or main area of a store. They are responsible for greeting customers, assisting with questions, managing shopping carts or baskets, maintaining cleanliness, and sometimes handling returns or directing customers to specific departments. Their role is crucial in creating a welcoming atmosphere and ensuring customers have a positive shopping experience. They may also help with stocking shelves and supporting the checkout process during busy times.