What does a floral manager do?

A Floral Manager oversees the operations of a floral department in a grocery store, floral shop, or similar retail setting. Their responsibilities include managing staff, ordering and arranging flowers, maintaining inventory, and ensuring high-quality customer service. They also design floral arrangements for various occasions, manage budgets, and may be involved in marketing and merchandising. Strong organizational and creative skills are essential for this role, as is knowledge of flower care and seasonal trends.