What is a fixed ops director?

A Fixed Ops Director oversees the fixed operations departments of an automotive dealership, which typically include service, parts, and sometimes the body shop. Their main responsibilities are to ensure these departments run efficiently, maintain customer satisfaction, and drive profitability. They manage staff, set goals, monitor financial performance, and implement processes that improve productivity and service quality. The Fixed Ops Director plays a crucial role in the overall success of a dealership by optimizing non-sales operations and ensuring a seamless customer experience.