What is a fit model?

Fit models are individuals hired by clothing brands and manufacturers to try on garments during the design and production process to ensure the proper fit, drape, and visual appearance of the clothing. They play a crucial role in helping designers and pattern makers adjust clothing samples to achieve the desired look and sizing before mass production. Fit models typically maintain specific body measurements that match the brand’s target sizing standards, and they provide feedback about comfort and movement in the garments.