What is entertainment development?

Entertainment development refers to the process of creating, planning, and refining new concepts for television shows, movies, video games, or other forms of entertainment. Professionals in this field work to identify promising ideas, develop scripts or prototypes, secure funding, and guide projects through various stages before production begins. Their goal is to ensure that these projects have strong creative and commercial potential. Entertainment development often involves collaboration with writers, producers, executives, and other industry professionals.