What is email design?

Email design is the process of creating visually appealing and effective layouts for emails that are sent to subscribers, customers, or clients. It involves elements such as layout structure, color schemes, fonts, images, and calls-to-action to ensure the message is clear and engaging. Good email design also takes into account responsiveness, so emails display well on different devices, and accessibility, making content readable for all users. The goal is to enhance user experience, increase engagement, and drive the desired action from recipients.