What does an email deliverability engineer do?
Career: Email Deliverability Engineer
An Email Deliverability Engineer is responsible for ensuring that emails sent by an organization successfully reach recipients' inboxes, rather than being marked as spam or blocked. They analyze delivery metrics, configure sending infrastructure, maintain compliance with email standards, and troubleshoot issues affecting deliverability. Their work often involves optimizing sender reputation, managing authentication protocols like SPF, DKIM, and DMARC, and staying up-to-date with anti-spam regulations.