What is discourse analysis?

Discourse analysis is a research method used to study written, spoken, or sign language in relation to its social context. It examines how language is used to construct meaning, convey power, and reflect social and cultural norms. Researchers use discourse analysis to investigate communication patterns, identify underlying assumptions, and understand how language influences interactions in various settings, such as media, politics, or everyday conversations. This approach can be qualitative or quantitative, depending on the research goals.