What does a director of surface pattern design do?

A Director of Surface Pattern Design oversees the creative and strategic development of patterns and prints used on products such as textiles, wallpapers, and fashion items. They lead design teams, set creative direction, and ensure that all patterns align with brand identity and current trends. This role also involves collaborating with other departments, managing timelines, and often presenting concepts to stakeholders. The director is responsible for maintaining high design standards and ensuring that the final products are both visually appealing and commercially viable.