What is direct sales?

Direct sales refer to the process of selling products or services directly to consumers, bypassing traditional retail stores or intermediaries. In this model, sales representatives engage with customers face-to-face, online, or over the phone to present products, answer questions, and complete sales transactions. Direct sales can occur through methods such as home parties, one-on-one demonstrations, or online meetings. This approach allows companies to build personal relationships with customers and provide more tailored service.