What is a digital customer success program manager?

A Digital Customer Success Program Manager is responsible for designing, implementing, and managing digital strategies to help customers achieve their desired outcomes with a company's products or services. They leverage technology and data to proactively engage customers, drive product adoption, and reduce churn at scale. This role often collaborates closely with sales, marketing, and product teams to ensure a seamless digital customer journey, and may oversee customer success programs such as automated onboarding, digital education, and self-service resources.