What is a development representative?

Development Representatives, often called Sales Development Representatives (SDRs) or Business Development Representatives (BDRs), are professionals responsible for identifying and qualifying potential clients or sales leads for a company. Their main role is to reach out to prospects, engage them through calls or emails, and determine their interest in the company's products or services. Development Representatives help build a strong sales pipeline by setting up meetings or passing qualified leads to the sales team, allowing salespeople to focus on closing deals. This position is common in B2B industries and is a critical entry point into sales and business development careers.