What is database activity monitoring?

Database Activity Monitoring (DAM) refers to the process and technology used to monitor and analyze database activity in real time. It helps organizations detect unauthorized access, suspicious behavior, and policy violations within their databases. DAM solutions provide continuous visibility into who is accessing the data, what actions are being performed, and can alert administrators to potential security threats. Implementing DAM is crucial for maintaining data security, compliance with regulations, and protecting sensitive information from internal and external threats.