What is data collection?

Data collection is the process of gathering and measuring information on targeted variables in a systematic way to answer research questions, test hypotheses, or evaluate outcomes. It is a critical first step in research, analytics, and decision-making, ensuring that the data collected is accurate, reliable, and relevant. Data collection can be done through various methods, including surveys, interviews, observations, or digital tools, depending on the objectives and resources available. Proper data collection enables organizations and researchers to make informed decisions based on evidence and trends.