What does a CPG Designer do?

A CPG Designer specializes in creating the visual and structural design for consumer packaged goods (CPG), such as food, beverages, personal care, and household products. They focus on packaging design, branding, and product aesthetics to attract consumers and communicate the brand’s message effectively. Their work involves collaborating with marketing, product development, and manufacturing teams to ensure the packaging is both functional and visually appealing. CPG Designers must also consider regulations, sustainability, and cost-effectiveness in their designs.