What is a conversion analyst?

Conversion Analysts are professionals who analyze data related to website or app user behavior to identify opportunities for improving conversion rates. Their primary goal is to understand why users take or do not take desired actions, such as making a purchase or signing up for a newsletter. By using tools like A/B testing, funnel analysis, and user feedback, they recommend changes to optimize the user experience and increase conversions. Conversion Analysts collaborate with marketing, design, and development teams to implement and track the effectiveness of these changes.