What is character design?

Character design is the process of creating the visual appearance, personality, and style of characters for use in media such as animation, video games, comics, and films. Character designers combine art skills and storytelling to develop unique and memorable characters that fit the project's narrative and aesthetic. This includes designing physical features, clothing, expressions, and poses, often collaborating with writers, directors, and animators to ensure the characters support the story and appeal to the target audience.