What is behaviour analysis?

Behaviour analysis is a scientific approach to understanding and modifying behavior. It focuses on observing how people or animals interact with their environment and uses evidence-based techniques to encourage positive behaviors and reduce problematic ones. Applied behavior analysis (ABA) is a common practice within this field, often used to help individuals with autism and other developmental conditions. Behaviour analysts typically work in schools, clinics, and private settings to assess, plan, and implement behavior interventions.