What is an Awal?
Career: Awal
Awal refers to a company that serves as a music distribution platform, helping independent artists and labels distribute, market, and monetize their music globally. Founded in 1997 and now owned by Sony Music, Awal provides tools and support for artists to release music on streaming services and digital stores without giving up their rights. The company also offers data analytics, funding, and promotional services to help artists grow their careers. Awal is not a traditional record label; instead, it empowers artists to maintain creative and financial control over their work.