What is an assortment optimization analyst?

An Assortment Optimization Analyst is a professional who analyzes sales data, customer preferences, and market trends to determine the most effective mix of products for a retailer or company to offer. Their goal is to maximize sales and profitability by ensuring the right products are available in the right locations at the right times. They use data-driven techniques and software tools to recommend which products to add, remove, or prioritize within a product assortment. This role often collaborates closely with merchandising, inventory, and supply chain teams.