What is an AOR?

AOR stands for 'Agency of Record.' In advertising and marketing, an AOR is a company or agency that has been appointed by a client as their primary agency to handle a majority or all of their advertising services. This arrangement entrusts the AOR with tasks such as strategy, creative development, media planning, and buying. Clients often choose an AOR to ensure consistency in brand messaging and to streamline communications. The AOR may collaborate with other specialty agencies but typically serves as the main point of contact for the client.