What is animation development?

Animation development is the process of conceptualizing, planning, and outlining animated projects before full production begins. This phase involves creating story ideas, scripts, character designs, storyboards, and sometimes animatics to visualize the final product. Animation development is crucial for setting the creative direction and ensuring all stakeholders are aligned before significant resources are committed to production. It typically involves collaboration between writers, directors, producers, and artists. Successful development lays the groundwork for a smooth and efficient animation production process.