What is an Amazon merchant?

Amazon Merchants are individuals or businesses that sell products directly to consumers on the Amazon marketplace. They can be third-party sellers using the Amazon Seller Central platform to list and manage their inventory. Merchants can choose to fulfill orders themselves or use Amazon's Fulfillment by Amazon (FBA) service, where Amazon handles storage, shipping, and customer service. Becoming an Amazon Merchant allows sellers to reach a vast customer base and leverage Amazon's global logistics network.