What is ad copy?

Ad copy refers to the text or written content used in advertisements to persuade an audience to take a specific action, such as purchasing a product, signing up for a service, or clicking a link. It is crafted to be attention-grabbing, clear, and compelling, often highlighting the benefits or unique selling points of what is being advertised. Effective ad copy is tailored to the target audience and the platform where the ad will appear, whether that's print, online, social media, or broadcast. Good ad copy can significantly increase the success of a marketing campaign.