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MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Associate Director, Programmatic

The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Solutions teams in managing client relationships. P&O Associate Directors are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities include:

Performance Management

· Own daily operation and master media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

· Actively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep

· Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.

· Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns

· Daily review of campaign performance to develop optimization recommendations and implement campaign recommendations, either directly or through partners

· Maintain Technical understanding of the agency and 3rd party planning, activation & measurement tools

Programmatic Planning

· Partner with solutions teams to work with agency account teams to develop best in class solutions to improve client campaign performance and drive insights

· Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans

· Direct Data Sciences team to identify and deliver ad hoc reporting needs as relates to understanding current performance and finding opportunities to deliver better performance for brands

· Manage and deliver client level planning and execution goals · Lead all media mix logistics, definitions, processes at client-level

· Manage 3rd party planning, activation & measurement tools as client needs dictate

· Accountable for Salesforce at the account level inclusive of execution of plugs as needed

Organizational Management

· Lead and effectively manage a team of programmatic media specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth

· Train team members and others on media and buying best practices

· Participate in broader organizational leadership initiatives (e.g. Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities

Required Experience and Education:

· Advanced understanding of Ad Trafficking

· Advanced understanding of Digital Advertising (Display, Search, Social, Mobile)

· Bachelor’s degree in: operations research, mathematics, economics, statistics, physics, engineering, communications, marketing, or advertising. Master’s degree a plus

· Experience working with Microsoft Office products

· Advanced Excel/spreadsheet capabilities, macro/VBA experience a plus

· 3-6 years of work experience

Required Skills:

· Self-starter, capable of setting goals and reporting progress against them

· Account management, including demonstrated excellence in managing and prioritizing multiple projects in a client-service business

· Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus.

· Strong leadership & communication skills

· Team player

· Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixed organization

· Self-starter, capable of setting goals and reporting progress against them

· Problem solving and attention to detail in a multi-tasking, fast-paced business

· Be confident in analyzing and acting on marketing data