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Consumer Insights Jobs (NOW HIRING)

Molson Coors

Consumer Insights Manager

Chicago, IL · On-site

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Ocean Spray

Consumer Insights Manager

Middleborough, MA · On-site

$125 - $150/hr

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer ...

Primark

Consumer Insights Manager

Boston, MA

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Primark

Consumer Insights Manager

Boston, MA · On-site

USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights ...

Molson Coors

Consumer Insights Manager

Chicago, IL · Hybrid

Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams * You will help determine the appropriate research methodologies to address key strategic ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Leinenkugel's

Consumer Insights Manager

Chicago, IL · Hybrid

In the role of Consumer Insights Managerworking inChicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of the consumer is heard in all business decisions. This person will report directly to the Vice ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer Insights Manager will lead the planning and execution of consumer research. This position will ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of the consumer is heard in all business decisions. This person will report directly to the Vice ...

Sargento Foods

Consumer Insights Intern

Plymouth, WI · On-site

Do you want to learn more about consumer insights and marketing within the world of CPG food? Are you interested in working for the leading brand in natural cheese and snacking? We are looking for ...

Primark Stores Limited

Consumer Insights Manager

Boston, MA · On-site

$125 - $150/hr

What You'll Do Consumer Insights Manager Narrative Building & Market Intelligence * Build a deep understanding of Primark's current and future customers and translate those insights into actions that ...

Sargento

Consumer Insights Intern

Plymouth, WI · On-site

Do you want to learn more about consumer insights and marketing within the world of CPG food? Are you interested in working for the leading brand in natural cheese and snacking? We are looking for ...

Sargento

Consumer Insights Intern

Plymouth, WI

Do you want to learn more about consumer insights and marketing within the world of CPG food? Are you interested in working for the leading brand in natural cheese and snacking? We are looking for ...

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consumer insights information

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$25.5K

$77.6K

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How much do consumer insights jobs pay per year?

As of Sep 8, 2026, the average yearly pay for consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is a consumer insights?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are some common responsibilities in a consumer insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

What are the key skills and qualifications needed to thrive in the consumer insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

How to get a job in consumer insights?

To get a job in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also improve prospects, and certifications such as Certified Market Research Analyst (CMRA) can be beneficial.
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Cities with the most Consumer Insights job openings:

What are the most commonly searched types of Consumer Insights jobs?

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consumer insights jobs near you
Infographic showing various Consumer Insights job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 71% Physical, 5% Hybrid, and 24% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Consumer Insights Manager

Chicago, IL • On-site

Molson Coors
Food and Drink Manufacturing • 10K+ employees
Learn more about Molson Coorsexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Requisition ID: 39774
Cheers to creating an incredible tomorrow!
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.
Here's to crafting careers and creating new legacies.
Crafted Highlights:
In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward-looking insights strategy.
This role also supports the Strategic & Enterprise Insights team - an extension of the Consumer Insights team, built to serve the broader Molson Coors enterprise. This role focuses on understanding evolving dynamics across people, markets and culture and their implications on the beverage landscape that enable sharper, future-focused decisions across the Molson Coors enterprise.
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.
This position reports to the Senior Insights Manager of Above Premium Beer + Strategy & Enterprise, working closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.
What You'll Be Brewing:
  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long-term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset

Key Ingredients:
  • Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 4 years of consumer research experience (supplier, client or agency)
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
  • Ability to identify and synthesize consumer information to provide insights to key customers
  • Excellent time management and organizational skills
  • Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance
  • Ability to collaborate cross-functionally across an organization with a strong enterprise-wide mindset
  • Experience with using foresight and trends to influence strategy and learning plans
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $96,600.00 - $126,700.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
Molson Coors logo

About Molson Coors

Sourced by ZipRecruiter

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1786

Social media

Twitter

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