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Web Analytics Manager Jobs in Virginia (NOW HIRING)

BLN24

Web Content Specialist

Mclean, VA · On-site

Familiarity with HTML, metadata management, web accessibility testing tools, digital asset management systems, and web analytics platforms such as Google Analytics. * Experience coordinating ...

BLN24

Web Content Specialist

Mclean, VA · On-site

Familiarity with HTML, metadata management, web accessibility testing tools, digital asset management systems, and web analytics platforms such as Google Analytics. * Experience coordinating ...

ICF

Web Content Specialist

Reston, VA

Use content management systems (CMS) to upload, maintain, and publish content on agency websites ... Familiarity with web analytics or content performance tools. Professional Skills: * Energetic, self ...

BRMi

Web Content Specialist

Vienna, VA

Advanced experience with editing and publishing web content in a content management system (CMS ... Experience in using and interpreting web analytics software (Google or Adobe Analytics). * Bachelor ...

BRMi

Web Content Specialist

Vienna, VA

Advanced experience with editing and publishing web content in a content management system (CMS ... Experience in using and interpreting web analytics software (Google or Adobe Analytics). * Bachelor ...

BRMi

Web Content Specialist

Vienna, VA · On-site

Advanced experience with editing and publishing web content in a content management system (CMS ... Experience in using and interpreting web analytics software (Google or Adobe Analytics). * Bachelor ...

KACE

Crypto Currency/Dark Web Analyst

Chantilly, VA · On-site

$120K - $137K/yr

Analytics Group About KACE: KACE delivers technology-enabled mission services that advance public ... Ability to manage multiple projects and tasks with competing priorities and meet deliverables.

KACE

Crypto Currency/Dark Web Analyst

Chantilly, VA · On-site

$120K - $137K/yr

Analytics Group About KACE: KACE delivers technology-enabled mission services that advance public ... Ability to manage multiple projects and tasks with competing priorities and meet deliverables.

KACE

Dark Web/Crypto Currency Analyst

Chantilly, VA

$115K - $135K/yr

... Analytics Group within National Headquarters and conducts open-source analysis to identify and ... Ability to manage multiple projects and tasks with competing priorities and meet deliverables.

KACE

Dark Web/Crypto Currency Analyst

Falls Church, VA · On-site

$115K - $135K/yr

... Analytics Group within National Headquarters and conducts open-source analysis to identify and ... Ability to manage multiple projects and tasks with competing priorities and meet deliverables.

KACE

Dark Web/Crypto Currency Analyst

Falls Church, VA

$115K - $135K/yr

... Analytics Group within National Headquarters and conducts open-source analysis to identify and ... Ability to manage multiple projects and tasks with competing priorities and meet deliverables.

Mediabarn

Web & Mobile Content Specialist

Vienna, VA

... Manager to support Marketing & Business initiatives \n * Analyze and report content initiative ... Represent Web & Content Strategy team at meetings with business units and other Marketing teams \n

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Virginia

Web Analytics Manager information

See Virginia salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for web analytics manager in Virginia is $80,158.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are the most commonly searched types of Web Analytics jobs in Virginia?

The most popular types of Web Analytics jobs in Virginia are:

What are popular job titles related to Web Analytics Manager jobs in Virginia?

For Web Analytics Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Virginia look for?

The top searched job categories for Web Analytics Manager jobs in Virginia are:

What cities in Virginia are hiring for Web Analytics Manager jobs?

Cities in Virginia with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $80,158 per year, or $38.5 per hour.

Web Content Specialist

BLN24

Mclean, VA • On-site

Full-time

Medical, Dental, Vision

Posted 14 days ago

Job description

Job Title:Web Content Specialist
Company:BLN24
About Us:We find strength in teamwork-a better you is a better us
BLN24 is an award-winning Management Consulting Firm thatsupports the U.S. Federal Government in successfully achieving their mission and goals. Our service and solutions delivery start with understanding each client's end-state, and then seamlessly integrating within each Agency's organization to improve and enhance strategic and technical operations and deployments.
Position Overview:
The Web Content Specialist develops, manages, and maintains high-quality digital content that supports organizational communications, public engagement, and knowledge sharing. This role ensures web content is accurate, accessible, user-centered, and aligned with organizational branding and editorial standards while supporting enterprise content management, content governance, and digital communications initiatives. The position also promotes effective collaboration with content owners and stakeholders to deliver engaging, compliant, and timely web content across public websites and intranet platforms.
Key Responsibilities:
  • Develop, edit, review, and publish web content, technical information, digital communications, and training materials for websites, intranets, and other digital platforms.
  • Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates.
  • Utilize enterprise Content Management Systems (CMS) to upload, maintain, organize, and publish digital content while ensuring accuracy and consistency across web properties.
  • Ensure all digital content complies with Section 508 accessibility requirements, plain language principles, organizational branding standards, and editorial guidelines.
  • Optimize web content using Search Engine Optimization (SEO) best practices to improve discoverability, usability, and audience engagement.
  • Coordinate the organization's quarterly content certification process, working with content owners to verify that website and intranet information remains accurate, current, complete, and properly approved.
  • Develop and deliver user training, guidance materials, and presentations related to web content management, content governance, and publishing procedures.
  • Perform quality assurance reviews to verify content accuracy, formatting, links, metadata, accessibility, and compliance with organizational standards.
  • Create and modify web graphics by cropping, resizing, recoloring, and optimizing images using standard graphic design applications.
  • Coordinate content governance processes, documentation, workflows, and editorial procedures while collaborating with content owners, subject matter experts, designers, developers, and Government stakeholders.
  • Support web analytics, content performance assessments, and continuous improvement initiatives to enhance user experience and digital communications effectiveness.
  • Document, coordinate, and continuously improve web publishing processes, editorial procedures, review workflows, content certification activities, and training practices.

Required Qualifications:
  • Bachelor's degree in English, Communications, Marketing, Journalism, Business, Information Science, or a related discipline.
  • Five to seven years of experience in web content management, digital communications, or content publishing, including at least three years within the past five years supporting websites, intranets, or enterprise digital platforms.
  • Demonstrated experience using enterprise Content Management Systems (CMS) to create, edit, manage, and publish web content.
  • Experience developing, editing, and maintaining digital content, training materials, user documentation, and web-based communications.
  • Working knowledge of Section 508 accessibility requirements, plain language principles, web usability, and digital content standards.
  • Experience applying SEO best practices to improve content visibility and user engagement.
  • Experience conducting quality assurance reviews, content governance, editorial reviews, and content certification activities.
  • Experience creating presentations and delivering training to users on web content management processes and procedures.
  • Proficiency using graphic editing applications to crop, resize, optimize, and modify images for web publication.
  • Experience using presentation applications to develop effective training materials, demonstrations, outreach presentations, and instructional content.
  • Strong written, editing, organizational, and communication skills with exceptional attention to detail.

Preferred Qualifications:
  • Experience supporting highway, surface transportation, or other transportation-related programs is highly preferred.
  • Experience supporting federal infrastructure, engineering, scientific research, or technology organizations.
  • Knowledge of digital communications strategies, user experience (UX), information architecture, and web content governance.
  • Experience working with modern content management systems (CMS) such as Drupal, Adobe Experience Manager (AEM), WordPress, SharePoint, or similar enterprise platforms.
  • Familiarity with HTML, metadata management, web accessibility testing tools, digital asset management systems, and web analytics platforms such as Google Analytics.
  • Experience coordinating enterprise content review and certification programs across multiple business units.
  • Experience managing database-driven or structured web content (excluding software development or programming responsibilities).
  • Experience supporting Agile or collaborative digital service delivery teams.
  • Professional certifications related to web content management, digital communications, accessibility, UX, SEO, or instructional design are desirable.

Soft Skills
  • Exceptional writing, editing, and proofreading skills with the ability to translate complex technical information into clear, user-friendly digital content.
  • Strong focus on content accuracy, editorial quality, accessibility compliance, formatting consistency, and overall user experience.
  • Ability to manage multiple content updates, review cycles, training activities, and competing priorities while meeting deadlines.
  • Proven ability to work effectively with content owners, subject matter experts, designers, developers, and Government stakeholders to deliver high-quality digital content.
  • Ability to develop instructional materials, deliver engaging training sessions, and provide guidance that promotes consistent content management practices.
  • Demonstrated ability to embrace evolving technologies, digital communications best practices, and process improvements to enhance web content quality and user engagement.

What BLN24 brings to the Game:
BLN24 benefits are game changing.We like our team to play hard and that means they need to be taken care of - physically, financially, and emotionally. We make sure to keep them in the game by giving them access to generous medical, dental, and vision plans.
  • You can join one of the fastest growing companies headquartered in the Washington DC Metro Area. We give you the opportunity to work in different sectors, so you have the chance at variety while maintaining stability.
  • Flexibility at BLN24 allows each individual the opportunity to balance quality work and their personal lives.Depending on projects, we allow remote working opportunities so you can always be in the game no matter where you call home.

BLN24 is an Equal Opportunity Employer.We believe people are our strength and understand diverse talents are key to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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