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Web Analytics Manager Jobs in Virginia (NOW HIRING)

Mediabarn

Web & Mobile Content Specialist

Vienna, VA · On-site

... Manager to support Marketing & Business initiatives \n * Analyze and report content initiative ... Represent Web & Content Strategy team at meetings with business units and other Marketing teams \n

BLN24

Web Designer (Web/Digital)

Mclean, VA · On-site

We find strength in teamwork-a better you is a better us BLN24 is an award-winning Management ... Analyze web metrics and user behavior to recommend improvements to layout, navigation, and content ...

BLN24

Web Designer (Web/Digital)

Mclean, VA · On-site

We find strength in teamwork-a better you is a better us BLN24 is an award-winning Management ... Analyze web metrics and user behavior to recommend improvements to layout, navigation, and content ...

RIVA Solutions Inc.

Web Administrator

Reston, VA · On-site +1

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

RIVA Solutions Inc.

Web Administrator

Reston, VA · On-site +1

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

RIVA Solutions Inc.

Web Administrator

Reston, VA · On-site

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

ATR International

Web Developer

Sterling, VA · On-site

We understand how to operate effectively within managed staffing programs and have significant ... Client is seeking a Web Developer/System Analyst to develop complex web based applications, system ...

ATR International

Web Developer

Sterling, VA

We understand how to operate effectively within managed staffing programs and have significant ... Client is seeking a Web Developer/System Analyst to develop complex web based applications, system ...

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All JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Virginia

Web Analytics Manager information

See Virginia salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for web analytics manager in Virginia is $80,158.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Virginia? The most popular types of Web Analytics jobs in Virginia are:
What are popular job titles related to Web Analytics Manager jobs in Virginia? For Web Analytics Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Virginia look for? The top searched job categories for Web Analytics Manager jobs in Virginia are:
What cities in Virginia are hiring for Web Analytics Manager jobs? Cities in Virginia with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Virginia as of June 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $80,158 per year, or $38.5 per hour.
Web and Mobile Content Developer

Web and Mobile Content Developer

INSPYR Solutions

Merrifield, VA • On-site

Contractor

Posted 17 days ago

Job description

Title: WEB CONTENT SPECIALIST
Location: Vienna, VA (Hybrid)
Duration: Initial 6 months contract with extensions
Compensation: $ 37 - 44.50 per hour
Work Requirements: US Citizen, GC Holders or or Authorized to work in US
Basic Purpose / Description
To assist in the development and maintenance of Navy Federal's digital content strategy across web and mobile channels. This role supports the implementation and optimization of digital experiences that drive usability, relevance, member engagement, and alignment with corporate marketing and brand objectives.
Required knowledge includes Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO), and digital best practices.
This role collaborates closely with Marketing, UX, Digital teams, internal business units, and vendors to ensure timely and accurate implementation of digital content enhancements that support business needs and member experience.
Responsibilities
  • Author, QA, and publish digital content within Adobe Experience Manager (AEM)
  • Create, edit, test, optimize, and evaluate digital experiences across web and mobile channels
  • Analyze content performance, testing outcomes, and optimization results; provide recommendations for future enhancements
  • Partner with UX and Digital teams as the content management lead for new features and enhancements
  • Conduct content audits across digital channels to ensure alignment with approved content strategy and business goals
  • Support the creation, maintenance, and execution of the digital content calendar
  • Recommend changes to improve usability, interactivity, site functionality, and member engagement
  • Serve as subject matter expert for mobile content management, including documentation and training for internal contributors
  • Represent the Web & Content Strategy team in meetings with internal business partners and marketing stakeholders
  • Ensure all content complies with brand standards, marketing style guides, legal requirements, and governance expectations
  • Track digital enhancement implementations and ensure deadlines are met
  • Partner with internal content authors, designers, and stakeholders to ensure adherence to digital best practices
  • Support additional digital content initiatives as needed

Qualifications
Required:
  • Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field (or equivalent experience)
  • Strong written and verbal communication skills
  • Experience managing content for high-traffic websites using Adobe Experience Manager or similar CMS platforms
  • Experience translating complex concepts, customer needs, and behaviors into intuitive digital experiences
  • Experience with web analytics tools such as Adobe Analytics
  • Knowledge of digital usability best practices, interactive design principles, and information architecture
  • Knowledge of SEO strategy and content optimization best practices
  • Ability to manage multiple competing priorities independently and within a collaborative team environment
  • Strong organizational, planning, and time management skills
  • Ability to influence stakeholders and build consensus across cross-functional teams
  • Comfortable navigating multiple systems, applications, and emerging digital technologies

Preferred:
  • Experience with Adobe Target, Adobe Analytics, and/or Google Analytics
  • Basic HTML, CSS, and JavaScript familiarity
  • Experience working with multiple content management systems
  • Financial services industry experience
  • Experience working in a fast-paced digital, marketing, or agency-like environment

Compliance
Must remain cognizant of and adhere to Navy Federal policies, procedures, and regulations related to the Bank Secrecy Act.
Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions' Privacy Policy and INSPYR Solutions' AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/ . By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.
26-156845

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