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Web Analytics Manager Jobs in Virginia (NOW HIRING)

ECPI University

Web Developer

Virginia Beach, VA · On-site

This role independently manages assigned development initiatives while collaborating with team ... Collaborate with marketing, design, analytics, and development team members to design and implement ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar ... Web Services. * Experience in driving data governance and reporting standards across multiple ...

nLogic

Senior Webmaster / Web Developer

Petersburg, VA · On-site

NLogic Canada is hiring for a Senior Webmaster / Web Developer to support web development and ... management tools • Strong troubleshooting, system analysis, and IT support skills • Familiarity ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar ... Web Services. * Experience in driving data governance and reporting standards across multiple ...

Electrosoft

Web Designer

Arlington, VA · On-site

Familiarity with content management systems and web publishing processes. * Strong analytical, organizational, and problem-solving skills. * Excellent written and verbal communication skills.

nLogic

Senior Webmaster / Web Developer

Petersburg, VA · On-site

Job Summary : nLogic is hiring for a Senior Webmaster / Web Developer to support web development ... management tools • Strong troubleshooting, system analysis, and IT support skills • Familiarity ...

nLogic

Senior Webmaster / Web Developer

Petersburg, VA · On-site

nLogic is hiring for a Senior Webmaster / Web Developer to support web development and content ... management tools * Strong troubleshooting, system analysis, and IT support skills * Familiarity ...

nLogic

Senior Webmaster / Web Developer

Petersburg, VA · On-site

n Logic is hiring for a Senior Webmaster / Web Developer to support web development and content ... management tools * Strong troubleshooting, system analysis, and IT support skills * Familiarity ...

CTC

Web Design Specialist - 3648212

Arlington, VA · Hybrid

$108K - $108K/yr

... IT, data analytics, cloud managed hosting services, agile software development, DevOps, Test ... Web Design Specialist Position Location : This position is hybrid in Arlington, VA. Daily ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Virginia

Web Analytics Manager information

See Virginia salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for web analytics manager in Virginia is $80,158.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in Virginia?

The most popular types of Web Analytics jobs in Virginia are:

What are popular job titles related to Web Analytics Manager jobs in Virginia?

For Web Analytics Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Virginia look for?

The top searched job categories for Web Analytics Manager jobs in Virginia are:

What cities in Virginia are hiring for Web Analytics Manager jobs?

Cities in Virginia with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $80,158 per year, or $38.5 per hour.

Web Developer

ECPI University

Virginia Beach, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Re-posted 2 days ago

ECPI University rating

6.1

Company rating: 6.1 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

552nd of 618 rated colleges and universities

Job description

Web Developer
Transform Your Career at ECPI University
Since 1966, the dedicated employees at ECPI University have helped students achieve their goals through practical training and career-focused education. With more than 50 Associate, Bachelor's, and Master's degree programs, ECPI University is committed to student success through an industry-focused curriculum and a supportive, dynamic team environment.
Join a university where your work can help improve lives through education. Learn more about careers at ECPI University by visiting www.ecpi.edu/employment.
Job Summary
The Web Developer is responsible for the design, development, optimization, deployment, and ongoing maintenance of dynamic web properties that support paid media initiatives and broader digital marketing objectives. This exempt position reports to the VP, Marketing and collaborates closely with the web development and marketing team to deliver high-performing, secure, scalable, and visually compelling web experiences.
The Web Developer translates marketing and business requirements into fully functional, optimized web applications and landing page experiences. This role independently manages assigned development initiatives while collaborating with team members on shared infrastructure, standards, and technical solutions. The position exercises sound technical judgment, communicates effectively with leadership and stakeholders, and proactively identifies opportunities to improve digital performance and operational efficiency.
Primary Responsibilities
  • Design, develop, test, deploy, and maintain internal and customer-facing web properties to ensure optimal performance, usability, accessibility, and responsiveness.
  • Translate complex marketing and business requirements into scalable, dynamic web applications and landing page experiences.
  • Independently manage the development lifecycle for assigned web projects, from requirements and solution design through deployment, optimization, and ongoing maintenance.
  • Collaborate with marketing, design, analytics, and development team members to design and implement layouts including mockups, content structures, and production-ready builds.
  • Optimize web pages for paid traffic performance, conversion rate optimization (CRO), page speed, and SEO best practices.
  • Manage and prioritize assigned development initiatives of varying scope and complexity while coordinating with team members to ensure timely and accurate delivery across shared projects.
  • Contribute to the maintenance and enhancement of web infrastructure, supporting systems, integrations, and deployment workflows in coordination with the development team.
  • Implement secure coding standards and ensure compliance with data security and privacy requirements.
  • Collaborate with paid search, analytics, design, and marketing teams to support campaign tracking, tagging, and reporting.
  • Utilize version control systems and structured deployment processes to maintain code integrity and documentation.
  • Troubleshoot and resolve technical issues while proactively identifying opportunities for performance, scalability, and process improvements across team-managed web properties.
  • Communicate project status, timelines, technical considerations, and potential risks with marketing leadership and team stakeholders.
  • Share technical knowledge, support teammates, and contribute to collaborative problem-solving within the development team.

Education and Experience
  • Associate's degree in Web Development, Computer Science, Information Technology, or related field required; Bachelor's degree preferred.
  • Minimum of 3-5 years of progressive experience in web development or related digital development role.
  • Demonstrated experience with modern web development concepts, best practices, repository management, and deployment workflows.
  • Experience supporting paid media or performance marketing environments preferred.

Skills and Abilities
  • Strong knowledge of layout principles, responsive design, and aesthetic design concepts.
  • Proficiency in Adobe Creative Suite and modern HTML editors/IDEs.
  • Advanced knowledge of:

    • PHP
    • HTML5
    • CSS3
    • JavaScript

  • Experience with FTP, Git repositories, version control workflows, and scripting.
  • Understanding of web analytics implementation, tracking scripts, and conversion optimization principles.
  • Knowledge of cross-browser compatibility, accessibility standards, and page speed optimization techniques.
  • Ability to independently manage multiple development initiatives while collaborating effectively with other team members.
  • Strong analytical, problem-solving, and organizational skills.
  • Effective written and verbal communication skills.

Benefits of Employment
ECPI University offers a comprehensive benefits package designed to support employees and their families.
Benefits include:
  • Tuition scholarship program for full-time employees and eligible immediate family members after 90 days of employment
  • Competitive compensation
  • Medical and dental insurance plans
  • Paid time off (PTO)
  • Paid holidays
  • 401(k) retirement plan with potential employer contributions

Equal Opportunity Employer
Committed to excellence and innovation, ECPI University is proud to be an Equal Opportunity Employer.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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