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Web Analytics Manager Jobs in Virginia (NOW HIRING)

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $48/hr. range W2 Benefits ... Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $48/hr. range W2 Benefits ... Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $48/hr. range W2 Benefits ... Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar ... Web Services. * Experience in driving data governance and reporting standards across multiple ...

ECPI University

Web Developer

Virginia Beach, VA · On-site

This role independently manages assigned development initiatives while collaborating with team ... Collaborate with marketing, design, analytics, and development team members to design and implement ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar ... Web Services. * Experience in driving data governance and reporting standards across multiple ...

nLogic

Senior Webmaster / Web Developer

Petersburg, VA · On-site

nLogic is hiring for a Senior Webmaster / Web Developer to support web development and content ... management tools * Strong troubleshooting, system analysis, and IT support skills * Familiarity ...

System One

Be Seen First

Web Content Developer - Adobe Target / AEM

Vienna, VA · On-site

$42/hr

Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content ... Web & Content Strategy team at meetings with business units and other Marketing teams · Review all ...

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All JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Virginia

Web Analytics Manager information

See Virginia salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for web analytics manager in Virginia is $80,158.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Virginia? The most popular types of Web Analytics jobs in Virginia are:
What are popular job titles related to Web Analytics Manager jobs in Virginia? For Web Analytics Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Virginia look for? The top searched job categories for Web Analytics Manager jobs in Virginia are:
What cities in Virginia are hiring for Web Analytics Manager jobs? Cities in Virginia with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Virginia as of June 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $80,158 per year, or $38.5 per hour.
Web Content Specialist -- 16972

Web Content Specialist -- 16972

Seneca Resources Company, LLC

Vienna, VA • On-site

$43/hr

Contractor

Medical, Dental, Vision, Retirement

Posted 15 days ago

Job description

Web Content Specialist
Location: Vienna, VA (Hybrid - 3 days/week onsite)
Duration: Long-Term Contract
Pay : $43/hr on W2
Work Authorization: U.S. Citizens, Green Card Holders, TN Visa, Green Card EAD
Job Overview
We are seeking an experienced Web Content Specialist to support enterprise digital content initiatives for a leading financial services organization. This role is responsible for managing, publishing, optimizing, and maintaining web and mobile content while ensuring an exceptional digital member experience.
The ideal candidate will have strong experience with Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, enterprise CMS platforms, digital content strategy, SEO, web analytics, A/B testing, personalization, and content governance. You will collaborate closely with Marketing, UX, Product, Development, and Business teams to deliver engaging, data-driven digital experiences.
Key Responsibilities
  • Author, edit, QA, and publish web and mobile content using Adobe Experience Manager (AEM).
  • Manage enterprise digital content updates while ensuring accuracy, consistency, accessibility, and brand compliance.
  • Partner with Marketing, UX, Product, and Development teams to implement new digital features and content enhancements.
  • Execute content updates, landing pages, campaign pages, and digital experiences across multiple channels.
  • Support Adobe Target activities including A/B testing, personalization, audience targeting, and optimization initiatives.
  • Analyze website performance using Adobe Analytics and other analytics tools to identify optimization opportunities.
  • Monitor content performance and provide recommendations to improve engagement, usability, conversion, and member experience.
  • Conduct content audits to ensure alignment with content strategy, SEO best practices, accessibility standards, and governance.
  • Assist in maintaining digital content calendars and coordinate content publishing schedules.
  • Review digital properties for compliance with corporate branding, legal, accessibility, and content standards.
  • Perform content QA, functional testing, regression testing, and validation before publishing.
  • Collaborate with internal stakeholders to gather requirements and deliver high-quality digital solutions.
  • Train and support content contributors on CMS best practices and publishing processes.
  • Track project timelines and coordinate content implementation to ensure deadlines are met.
  • Stay current with emerging digital technologies, content strategy trends, and optimization best practices.
Required Qualifications
  • Bachelor's degree or equivalent experience.
  • 3+ years of experience managing enterprise website content.
  • Hands-on experience with Adobe Experience Manager (AEM).
  • Experience using Adobe Analytics for reporting, performance analysis, and optimization.
  • Experience with Adobe Target, including A/B testing, personalization, audience segmentation, and experimentation.
  • Experience managing content within enterprise CMS platforms.
  • Strong understanding of web content publishing workflows and content governance.
  • Experience conducting website QA and content validation.
  • Knowledge of SEO best practices, metadata optimization, and search-friendly content development.
  • Strong understanding of UX principles and digital content best practices.
  • Excellent written and verbal communication skills.
  • Experience working in cross-functional Agile environments.
  • Strong organizational, analytical, and problem-solving skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
  • Experience working in financial services or other highly regulated industries.
  • Experience with Google Analytics or GA4.
  • Working knowledge of HTML, CSS, and basic JavaScript.
  • Experience with accessibility standards (WCAG/Section 508).
  • Experience with digital asset management (DAM) systems.
  • Familiarity with Jira, Confluence, or similar project management tools.
  • Experience supporting enterprise website migrations or redesign projects.
Required Technical Skills
  • Adobe Experience Manager (AEM)
  • Adobe Analytics
  • Adobe Target
  • Enterprise CMS
  • SEO
  • A/B Testing
  • Personalization
  • Web Analytics
  • Content Strategy
  • Content Governance
  • UX Best Practices
  • HTML/CSS
  • QA Testing
  • Digital Marketing
  • Web Content Publishing
Nice-to-Have Skills
  • Google Analytics (GA4)
  • Adobe Experience Cloud
  • Google Tag Manager
  • Screaming Frog
  • Siteimprove
  • Figma
  • Digital Asset Management (DAM)
  • Agile/Scrum
  • Jira
  • Confluence
Ideal Candidate Profile
We are looking for a digital content professional who has experience managing enterprise websites using Adobe Experience Manager, optimizing content through Adobe Analytics and Adobe Target, conducting A/B testing, collaborating with Marketing and UX teams, and driving data-informed improvements to the digital customer experience. Candidates with strong communication skills, CMS expertise, analytics knowledge, and enterprise web publishing experience will be highly preferred.
About Seneca Resources
At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.
When you work with Seneca, you're choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.
Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.

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