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Vice President Business Development and Strategic Growth

Position Summary

The Vice President in this role is responsible for developing and executing the company’s strategic sales growth initiatives with a primary focus on new market expansion, customer diversification, and sustainable revenue growth. This executive leader will build and lead a high-performing sales and business development organization, establish scalable processes and performance metrics, and partner cross-functionally to drive market penetration and long-term customer value.

The VP will combine strategic leadership with operational execution, using data-driven decision-making to identify growth opportunities, improve sales effectiveness, and ensure accountability against revenue and diversification goals.

Key Responsibilities

Strategic Growth & Market Expansion

• Develop and execute a comprehensive sales strategy aligned with corporate growth objectives.
• Identify and penetrate new markets, industries, geographic regions, and customer segments.
• Drive customer diversification initiatives to reduce concentration risk and expand revenue streams.
• Evaluate market trends, competitive landscape, and emerging opportunities to position the company for long-term growth.
• Create pricing and margin structure to drive profitable growth
• Collaborate with executive leadership to define annual and multi-year revenue targets and growth plans.
• Establish strategic partnerships and business development initiatives that support expansion goals.

Sales Leadership & Team Development

• Build, lead, and scale a high-performing sales and business development organization.
• Recruit, hire, onboard, and retain top sales talent.
• Coach, mentor, and develop sales leaders and team members to improve performance and leadership capability.
• Establish clear performance expectations, accountability measures, and career development plans.
• Create and manage compensation plan for sales to incent growth.
• Foster a culture of collaboration, customer focus, accountability, and continuous improvement.
• Lead regular pipeline reviews, forecast meetings, and strategic account planning sessions.

Revenue Generation & Pipeline Management

• Own sales pipeline development, forecasting accuracy, and achievement of revenue targets.
• Work with Marketing/Product Management to build sales funnel to support sales growth through trade shows, email campaigns, and market research.
• Implement scalable sales processes, methodologies, and best practices to improve conversion rates and sales velocity.
• Ensure disciplined opportunity management through CRM utilization and reporting standards.
• Drive strategic account growth and executive-level customer engagement.
• Partner with marketing engineering and operations teams to align lead generation, customer acquisition, and customer retention efforts.

Data Analytics & Performance Metrics

• Develop and maintain KPI dashboards and reporting frameworks to measure progress toward growth objectives.
• Establish metrics related to:
  • Revenue growth
  • New customer acquisition
  • Customer diversification
  • Pipeline health
  • Market penetration
  • Sales productivity
  • Win/loss analysis
  • Forecast accuracy
• Use data analytics to identify trends, risks, and opportunities and adjust strategy accordingly.
• Provide regular executive reporting and board-level updates on sales performance and strategic initiatives.

Cross-Functional Leadership

• Partner with Engineering, Operations, Finance, Marketing, and Executive Leadership to ensure alignment between sales strategy and organizational objectives.
• Support pricing strategy, contract negotiations, and strategic customer engagements.
• Provide market intelligence and customer feedback to influence product/service development and operational priorities.
• Serve as a key contributor to overall business strategy and organizational planning.

Experience Required

• 10-15+ years in B2B technology sales/business development
• At least 5 years leading commercial organizations
• Experience selling engineered products—not catalog products
• History of creating new markets
• Experience selling into large/small OEMs
• Proven ability to close $1M+ opportunities
• Experience building and leading national or global sales teams
• Engineering-oriented technical sales background
• Experience working with international suppliers and manufacturers

Industry Experience (at least two desired)

Technical Knowledge

Strong understanding of:

Travel Requirements

This role requires approximately 25–30% travel to support customers, attend industry trade shows, develop strategic partnerships, and strengthen executive customer relationships.

Compensation & Benefits

Market-competitive executive compensation package including:

• Base salary
• Performance-based bonus opportunity
• Comprehensive medical, dental, and vision insurance
• 401(k) with up to 6% company match
• Paid Time Off, company holidays and floating holidays
• Additional executive benefits commensurate with experience