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Vp General Manager Jobs (NOW HIRING)

The VP, General Manager is accountable for increasing market penetration of all of WillScot's business lines within the Region to drive growth. The position is also accountable for all operational ...

The VP, General Manager is accountable for increasing market penetration of all of WillScot's business lines within the Region to drive growth. The position is also accountable for all operational ...

The VP, General Manager is accountable for increasing market penetration of all of WillScot's business lines within the Region to drive growth. The position is also accountable for all operational ...

The Vice President/General Manager will have full oversight over Nexstar's operations of WLNS (CBS) and will oversee its operational agreements with Mission Broadcasting providing services to WLAJ ...

Vice President & General Manager, Federal Equipment Company Date: 05/21/2026 Reports To: President - Fairbanks Morse Handling Job Overview: The Vice President / General Manager is a senior leadership ...

The Vice President/General Manager will have full oversight over Nexstar's operations of WMBD (CBS) and will oversee its operational agreements with Cunningham Broadcasting providing services to WYZZ ...

The Vice President/General Manager will have full oversight over Nexstar's operations of WMBD (CBS) and will oversee its operational agreements with Cunningham Broadcasting providing services to WYZZ ...

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Vp General Manager information

See salary details

$43.5K

$157.5K

$277.5K

How much do vp general manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for vp general manager in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a VP General Manager, and why are they important?

To thrive as a VP General Manager, you need extensive leadership experience, strategic business acumen, and a relevant bachelor's or master's degree, often in business administration or a related field. Familiarity with enterprise resource planning (ERP) systems, financial analysis tools, and project management software is typically required. Exceptional communication, decision-making, and team-building skills help drive organizational success and foster a positive culture. These skills and qualities are crucial for overseeing operations, aligning teams with company goals, and ensuring sustainable growth.

What does a VP General Manager do?

A VP General Manager is a senior executive responsible for overseeing the operations, performance, and profitability of a business unit or division within an organization. They set strategic goals, manage budgets, and lead teams to ensure objectives are met. Their role often involves collaborating with other executives, developing business plans, and driving growth initiatives. The VP General Manager also ensures compliance with company policies and industry regulations while fostering a positive work environment.

How does a VP General Manager typically balance strategic leadership with day-to-day operational responsibilities?

A VP General Manager is responsible for setting long-term strategic goals while also ensuring smooth daily operations within their business unit. This dual focus often means dividing time between high-level planning, such as market analysis and growth initiatives, and hands-on management tasks like overseeing budgets, resolving operational challenges, and mentoring department heads. Successful VPs General Managers develop strong delegation skills, empower their teams, and set clear priorities to effectively manage both aspects. Regular communication with executive leadership and cross-functional collaboration are also essential to align operational execution with broader company objectives.

What is the difference between Vp General Manager vs Operations Manager?

AspectVp General ManagerOperations Manager
CredentialsTypically requires a bachelor's degree, often an MBA, with extensive leadership experienceUsually holds a bachelor's degree in business, management, or related field; some roles prefer certifications like PMP
Work EnvironmentStrategic leadership at executive level, overseeing multiple departments or divisionsOversees daily operations within a specific department or area, focusing on efficiency and process improvement
Employer & Industry UsageCommon in large corporations across industries like manufacturing, retail, and servicesFound in various industries, often within companies of all sizes, focusing on operational execution

The Vp General Manager holds a higher strategic and leadership role, overseeing broad company functions, while the Operations Manager focuses on managing daily operational activities within specific areas. Both roles require leadership skills, but the Vp General Manager operates at a more senior, strategic level.

What cities are hiring for Vp General Manager jobs? Cities with the most Vp General Manager job openings:
What states have the most Vp General Manager jobs? States with the most job openings for Vp General Manager jobs include:
Infographic showing various Vp General Manager job openings in the United States as of May 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, General Manager

VP, General Manager

WillScot

Charlotte, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


WillScot rating

7.3

Company rating: 7.3 out of 10

Based on 49 frontline employees who took The Breakroom Quiz

273rd of 516 rated manufacturers


Job description

At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America's leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
ABOUT THE JOB:
Reporting to the Division SVP, the VP, General Manager will serve as a member of WillScot's Divisional leadership team and will collaborate with Regional peers and functional leaders within the Division to execute WillScot's company objectives.
The VP, General Manager is accountable for increasing market penetration of all of WillScot's business lines within the Region to drive growth. The position is also accountable for all operational execution within the Region, including safety performance, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service. Responsibilities also include building and leading a high performing team that operates in a manner consistent with WillScot's core values. The incumbent will be evaluated against a balanced scorecard of KPIs with an emphasis on achievement of annual targets for Revenue, EBITDA, and profitability.
The Regional P&L includes operating locations across multiple MSAs (Metropolitan Statistical Areas) and approximately $100M+ of annual revenue across all of WillScot's lines of business. The VP, General Manager is responsible for overall performance of the P&L with an emphasis on commercial leadership, operational execution, and talent development and employee engagement.
WHAT YOU'LL BE DOING:
  • Lead Region by developing growth strategies and executing on company business objectives.
  • Manage the P&L and drive revenue growth and profitability for the region.
  • Manage the field sales team through appropriate performance management and support programs to drive sales productivity and achieve plan objectives.
  • Develop and execute Region growth strategy to increase market penetration of all WillScot business lines and drive revenue growth.
  • Oversee branch operations managers who are responsible for fleet maintenance and associated direct labor and material planning and safety measures.
  • Oversee transportation and logistics operations, to potentially include overseeing field service managers, and ensuring safe, efficient and profitable fulfillment of WillScot's solutions.
  • Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
  • Lead and coach employees across all functions and provide organizational leadership to drive employee engagement and employee net promoter scores.
  • Actively manage and develop leaders within the Region, creating a talent bench for all functional general management roles.
  • Observe market trends and provide feedback to Divisional and Corporate leadership to inform WillScot's commercial strategy.
  • Provide other functional departments information on a timely basis in support of on-going business activities such as planning and forecasting, sharing competitive intelligence, supporting national account customers, sharing and implementing operational best practices, supporting regulatory/legal/compliance matters, etc.

EDUCATION AND QUALIFICATIONS:
Education and Experience:
  • B.S. in Business Administration, Marketing, or related business field or equivalent years of experience.
  • Minimum of 10 years of experience in progressively responsible Business Unit Management roles.
  • Preferred candidates will have demonstrated success managing a P&L of at least $50M.
  • Must be able to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.

Preferred Requirements:
  • Master's degree in Business Administration or related fields.
  • Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
  • Experience leading across a decentralized, branch-based operating network.
  • Experience leading industrial transportation and logistics services.
  • Extensive network in the industrial and business services sectors and/or construction services sectors.
  • Experience in a rental/leasing business model, such as construction equipment, car leasing; or in Logistics, transportation or other industrial services.
  • Flexibility and organization to manage multiple projects and assignments.
  • Ability to thrive in a highly dynamic, entrepreneurial, time sensitive, collaborative environment.
  • Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance.
  • Strong executive presence, customer presentation and communications skills and experience.
  • Experience in working in a matrixed organization structure.

Personal Characteristics:
  • Lead by example through living our values:
    • Dedicated to Health & Safety
    • Committed to Inclusion & Diversity
    • Driven to Excellence
    • Trustworthy & Reliable
    • Devoted to Our Customers
    • Community Focused

This posting is for a(n) Existing Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.

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