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About the Pottery Barn Creative Team
At Pottery Barn, creativity is at the heart of how we inspire customers to create homes they love. Every season, our Creative team develops immersive stories, compelling campaigns and elevated brand experiences that come to life across digital, retail, catalog, social, packaging and emerging channels.
The Vice President, Creative Design & Brand Storytelling is responsible for shaping how the Pottery Barn brand is expressed across every customer touchpoint. This leader oversees the brand's design language, graphic systems, copy and storytelling, ensuring every experience reflects the warmth, authenticity and timeless design that define Pottery Barn.
Reporting to the Senior Vice President, Creative, this role partners closely with the Vice President of Photography to create a unified seasonal vision-from early concept development through final execution. Together, these leaders establish the creative direction for the brand: one leading visual imagery and photography, the other leading design, narrative and brand expression.
Overview
The Vice President of Creative Design & Brand Storytelling leads the creative strategy and execution for all graphic design, brand design systems, copywriting and customer-facing storytelling across Pottery Barn.
This executive will oversee the teams responsible for:
• Brand Design
• Graphic Design
• Site Design (UX/UI Creative)
• Catalog Design
• Packaging Design
• Organic Social & Paid Ad Design
• Copywriting
They will establish and evolve Pottery Barn's visual identity while ensuring consistency across retail stores, ecommerce, catalogs, email, social media, paid media, packaging and future customer experiences.
This leader combines exceptional design sensibility with strategic thinking and editorial storytelling to create work that is emotionally engaging, commercially effective and unmistakably Pottery Barn.
Creative Leadership
• Establish the graphic design vision for the Pottery Barn brand across every customer touchpoint.
• Champion a cohesive design language that evolves the brand while protecting its heritage and distinctive aesthetic.
• Lead the development of seasonal creative concepts, campaign systems and design frameworks that unify marketing across channels.
• Partner with the Vice President of Photography to build fully integrated creative concepts from initial ideation through final execution.
• Guide the development of compelling editorial storytelling that connects customers emotionally with the brand.
• Ensure all design, typography, layout, illustration, motion graphics and copy reflect a premium and consistent brand experience.
• Inspire innovative thinking while maintaining the timeless qualities that define Pottery Barn.
Brand Design & Creative Excellence
• Serve as the steward of Pottery Barn's visual identity and brand standards.
• Develop scalable design systems that create consistency across digital, print, retail and packaging.
• Lead ongoing evolution of brand guidelines and creative standards.
• Maintain excellence in typography, layout, hierarchy, color, iconography and overall graphic execution.
• Review and approve creative work across all channels, ensuring exceptional quality and consistency.
Storytelling & Copy Leadership
• Lead the creative direction for all customer-facing copy and editorial storytelling.
• Ensure every headline, campaign message and product narrative reflects Pottery Barn's brand voice.
• Partner with Marketing and Merchandising to create seasonal storytelling that inspires customers while supporting business priorities.
• Elevate copy as an integral component of the creative process, ensuring words and design work seamlessly together.
Omnichannel Design Leadership
Oversee creative design across:
• Ecommerce experience
• Homepage and landing pages
• Digital campaigns
• Catalog design
• Packaging
• Email
• Social creative
• Paid media
• Emerging digital experiences
• Retail graphics & Store signage (partner with Retail Visual Team to ensure standards are followed, adjust as needed)
Innovation & Brand Evolution
• Stay ahead of design, editorial and consumer trends while maintaining Pottery Barn's authentic point of view.
• Explore new creative technologies, design tools and storytelling formats.
• Champion customer-centric thinking through design innovation.
• Identify opportunities to elevate brand perception and cultural relevance.
Cross Functional Leadership
Partner closely with:
• Photography
• Brand Marketing
• Merchandising
• Product Design
• Ecommerce
• Retail Marketing
• Creative Operations
• Production
• Social Media
• Packaging Development
Build strong collaborative relationships that encourage creative partnership while maintaining clear ownership and accountability.
Team Leadership
• Lead and inspire a high-performing multidisciplinary creative organization.
• Recruit, mentor and develop exceptional design and copy talent.
• Foster a collaborative environment built on curiosity, accountability and creative excellence.
• Establish clear priorities, workflows and creative processes that enable teams to produce outstanding work efficiently.
Strategic Leadership
• Contribute as a key member of the Creative Leadership Team.
• Present seasonal creative strategies and concepts to executive leadership.
• Balance creative excellence with business objectives, timelines and budgets.
• Help shape the future evolution of the Pottery Barn brand.
We're Excited About You Because...
• 12+ years of progressive creative leadership experience within retail, lifestyle, home furnishings or agency environments.
• Proven experience leading multidisciplinary creative teams including graphic design and copywriting.
• Exceptional portfolio demonstrating world-class brand building across multiple channels.
• Strong understanding of omnichannel customer experiences across print, digital, retail and packaging.
• Expertise in typography, editorial design, brand identity systems and visual storytelling.
• Demonstrated ability to build iconic brands through thoughtful design and compelling narrative.
• Outstanding leadership, communication and presentation skills.
• Experience collaborating with photography, marketing and product organizations.
• Passion for interiors, architecture, design and the home.
• Proficiency with Adobe Creative Suite, Figma, Keynote, Airtable and emerging creative technologies.
• Ability to thrive in a fast-paced, highly collaborative environment
Our Culture & Values
We believe that taking care of our people is vital to our success, and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.