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Vice President, Analytics

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a "me-too" product into "yes-please."

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients' market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That's the philosophy, here's the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, "We celebrate people who stand up and say, 'You know what? This is dumb.' Damn straight.

We're Heartbeat — the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And now we're searching for a seasoned, strategic, big-picture leader to join us as Vice President, Analytics — the champion of insights that fuel transformative campaigns for consumers, HCPs, and the brands we serve. Read on to see what we're looking for and why this role is such a hell yes career move.

At Heartbeat, the Vice President level is where strategic agency leadership starts — and where you'll continue to build towards even greater impact. You'll have opportunities to:

• Influence agency strategy and strengthen analytics as a core differentiator in client engagements.
• Contribute to the development of new service offerings and analytics-driven products that expand our capabilities and revenue streams.
• Play a key role in business development, partnering with new clients and pitching analytics-enabled solutions.
• Deepen leadership reach — coaching directors and senior analytics leaders to deliver exceptional work.
• Become a recognized voice in the healthcare marketing analytics landscape.

We want someone who doesn't just do analytics — but reimagines it for a purposeful, challenger-centric agency. Specifically, you'll:

• Partner with agency leadership to shape and advance Heartbeat's analytics strategy, ensuring we stay competitive, innovative, and forward-leaning in how we harness data.
• Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy.
• Partner across strategy, creative, media, technology, and client leadership to embed data-driven thinking into everything we do.
• Lead high-performing analytics teams, driving mentorship, career growth, and a culture of curiosity.
• Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership.
• Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve.

With 12+ years of analytics, marketing measurement, or data science leadership experience, you know how to drive measurable, strategic impact across client portfolios and agency operations.

• Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat's client goals and business strategy — from behavioral customer insights to omni-channel measurement and optimization.
• Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance.
• Developing enterprise-grade data products and frameworks that drive consistent insight delivery across clients and markets.
• Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations
• Identifying strategic opportunities grounded in data — from media mix optimization to customer lifetime value and segmentation — and pairing findings with practical, business-forward recommendations.
• Leading analytics teams with empathy, establishing best practices, and fostering professional growth.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $168,150 - $269,217 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/31/2026.