ZipRecruiter

Log In

1

Visual Marketing Jobs (NOW HIRING)

Fabletics

Sr. Field Visual Merchandising Manager

$95K - $110K/yr

Conduct formal visits to elevate field/store level visual & marketing acuity, as well as four wall productivity. * Ensure all stores adhere to company visual standards and operational guidelines.

Jeeter

Marketing Coordinator

Cincinnati, OH · On-site

$41K - $57K/yr

The Marketing Coordinator will also play a key role in supporting visual merchandising efforts and collecting data on promotional activities to inform strategic decision-making. Duties ...

Jeeter

Marketing Coordinator

Cincinnati, OH · On-site

$50K - $55K/yr

The Marketing Coordinator will also play a key role in supporting visual merchandising efforts and collecting data on promotional activities to inform strategic decision-making. Duties ...

Jeeter

Marketing Coordinator

Cincinnati, OH · On-site

$50K - $55K/yr

The Marketing Coordinator will also play a key role in supporting visual merchandising efforts and collecting data on promotional activities to inform strategic decision-making. Duties ...

Starboard Cruise Services

Marketing Temp

Miami, FL · On-site

$38K - $48K/yr

Partner with Visual & Marketing lead to ensure total spend remains within budget. Liaison with Shipboard Teams: * Ensure that all marketing needs and initiatives, are executed with shipboard teams

Starboard Cruise Services

Marketing Temp

Miami, FL · On-site

$38K - $48K/yr

Partner with Visual & Marketing lead to ensure total spend remains within budget. Liaison with Shipboard Teams: * Ensure that all marketing needs and initiatives, are executed with shipboard teams

Starboard Cruise Services

Marketing Temp

Miami, FL · On-site

$38K - $48K/yr

Partner with Visual & Marketing lead to ensure total spend remains within budget. Liaison with Shipboard Teams: * Ensure that all marketing needs and initiatives, are executed with shipboard teams

next page

Showing results 1-20

All JobsVisual Marketing Jobs

Visual Marketing information

See salary details

$10

$26

$66

How much do visual marketing jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for visual marketing in the United States is $26.33, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $28.85 per hour, depending on experience, location, and employer.

What is the difference between Visual Marketing vs Graphic Designer?

AspectVisual MarketingGraphic Designer
Primary FocusCreating visual strategies to promote brands and campaignsDesigning visual content like logos, layouts, and illustrations
Skills & ToolsMarketing concepts, branding, Adobe Creative Suite, analyticsDesign software, typography, layout, illustration
Work EnvironmentMarketing teams, advertising agencies, digital platformsDesign studios, advertising agencies, freelance
CredentialsMarketing or communications degree often preferredDesign degree or portfolio-based

While both roles involve visual creation, Visual Marketing focuses on developing strategies to promote products or brands through visual content, whereas Graphic Designers primarily create the visual assets themselves. Understanding these differences helps in choosing the right career path or job search focus.

How does a Visual Marketing professional typically collaborate with other departments to execute campaigns?

Visual Marketing professionals work closely with teams such as product management, sales, and digital marketing to ensure that visual assets align with overall campaign goals and brand messaging. They often participate in brainstorming sessions, provide creative input, and coordinate with designers, photographers, and videographers to produce compelling visuals. Effective communication and project management skills are essential, as visual marketers must balance feedback from multiple stakeholders and meet tight deadlines. This collaborative environment fosters creativity and helps deliver cohesive marketing campaigns that resonate with target audiences.

Is visual merchandising a good career?

Visual merchandising is a viable career that involves creating attractive product displays to enhance sales and customer experience. It requires creativity, an eye for design, and knowledge of retail environments; professionals often work flexible hours and may need skills in design software. The field offers opportunities for advancement into management or specialized roles.

What qualifications do you need to be a visual merchandiser?

A visual merchandiser typically needs a high school diploma or equivalent, with many employers preferring postsecondary education in visual design, fashion, or marketing. Skills in design, creativity, and knowledge of retail environments are important, along with proficiency in tools like Adobe Creative Suite or CAD software. Experience in retail or related fields can also be beneficial.

What is visual marketing?

Visual marketing is a strategy that uses images, videos, infographics, and other visual elements to promote a brand, product, or service. It aims to capture attention, communicate messages quickly, and enhance brand recognition across various platforms like social media, websites, and advertising campaigns. Effective visual marketing helps businesses engage their audience, drive sales, and differentiate themselves in a crowded market.

Do visual merchandisers get paid well?

Visual merchandisers typically earn a median annual salary that varies by experience and location, with entry-level positions starting around minimum wage and experienced professionals earning higher wages. Salaries can range from approximately $25,000 to over $60,000 per year, especially for those with specialized skills or managerial responsibilities. Compensation often includes bonuses and benefits, and proficiency in design tools like Adobe Creative Suite can enhance earning potential.

What does a visual marketer do?

A visual marketer creates and manages visual content to promote a brand, product, or service across various platforms. They use design tools like Adobe Photoshop or Illustrator and focus on visual storytelling, branding, and audience engagement to support marketing campaigns.

What are the key skills and qualifications needed to thrive as a Visual Marketing Specialist, and why are they important?

To thrive as a Visual Marketing Specialist, you need a strong grasp of graphic design principles, branding, and visual storytelling, often supported by a degree in marketing, design, or a related field. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with content management systems are typically required. Creativity, attention to detail, and strong collaboration skills help individuals excel in developing compelling visual campaigns. These skills and qualities are crucial for creating engaging content that effectively communicates brand messages and drives consumer engagement.
More about Visual Marketing jobs
What cities are hiring for Visual Marketing jobs? Cities with the most Visual Marketing job openings:
What are the most commonly searched types of Visual Marketing jobs? The most popular types of Visual Marketing jobs are:
What states have the most Visual Marketing jobs? States with the most job openings for Visual Marketing jobs include:
What job categories do people searching Visual Marketing jobs look for? The top searched job categories for Visual Marketing jobs are:
Visual Marketing jobs near you
Infographic showing various Visual Marketing job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $54,759 per year, or $26.3 per hour.
Marketing and Communications Manager

Marketing and Communications Manager

George Mason University

Fairfax, VA • On-site

$50K/yr

Full-time

Vision, Life

Posted 13 days ago

George Mason University rating

8.3

Company rating: 8.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

106th of 553 rated colleges and universities

Job description

Department: University Life
Classification: Public Relations & Mktg Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 04
Salary: Salary range starting upper $50k; commensurate with education and experience
Restricted: Yes
Criminal Background Check: Yes
About the Department:
University Life Marketing and Communications (MarCom) positions University Life (UL) at the center of an engaged campus community through dynamic, innovative, and purposeful marketing campaigns.
We are committed to the University Life vision that "Every Student Succeeds" and we bring that ethic to every project on which we work.
We are a source of creative ideas, and we produce work that is thoughtful and carefully crafted - helping our UL colleagues effectively engage with their core audiences.
We provide clear, proactive project communication and make it seamless for our colleagues to request our support and engage with our team.
We believe that working together and supporting one another creates a path to success for our team and for our colleagues.
We have the skills, leadership, and connection to the Mason community to provide real value to our colleagues in achieving their organizational missions. Also, we are committed to lifelong learning and continuing growth, always expanding our knowledge of marketing and communications practices and innovations.
About the Position:
The Marketing and Communications Manager leads and manages all marketing and communication functions for UL's Student Involvement (SI) unit. Responsibilities for this position include:
  • Leadership, management, and guidance on all unit marketing and communications activities;
  • Building and maintaining effective relationships with SI stakeholders;
  • Developing, implementing, and maintaining standard operating procedures (SOPs) and a robust unit marketing infrastructure to ensure efficient, consistent, and high-quality marketing operations;
  • Overseeing and providing leadership for the marketing and communications work of student and non-student employees to advance the unit's mission and goals; and
  • Participating in collaborative planning, campaign development, and the creation of yearly event calendars, communications tools, and assessment strategies.

Responsibilities:
Strategy and Planning:
  • Serves as project lead and partner for developing and executing marketing and communications initiatives for SI, under the direction of the unit;
  • Applies best practices in marketing and communications to support the department's mission, achieve unit goals, and serve the existing and emerging George Mason students;
  • Develops and executes annual marketing and communications plans, integrating subunit initiatives and events for maximum engagement and visibility;
  • In collaboration with SI colleagues, plans and executes marketing and communications campaigns by defining target audiences, developing messages, selecting appropriate channels, establishing success metrics, measuring outcomes, and maintaining supporting communications tools, assessment instruments, and SOPs; and
  • Provides leadership with the SI team in developing and maintaining an annual marketing project calendar to guide marketing, communications, and program activities.

Project and Personnel Management:
  • Trains and supervises wage employees supporting marketing and communications activities in accordance with UL, MarCom, and SI supervision SOPs, to include assigning and tracking work, providing feedback, meeting regularly with staff to discuss marketing strategy, deliverables, and outcomes, performance expectations, and supporting professional development;
  • Coordinates with SI colleagues and vendors to design, produce, and deliver brand-aligned print and digital collateral, event premiums, and other visual marketing assets;
  • Coordinates with SI colleagues and vendors to design, produce, and deliver brand-aligned print and digital collateral, event premiums, and other visual marketing assets, while maintaining standards and developing templates to ensure consistent appearance, appropriate logo use, and alignment with department, division, and university brand standards;
  • Provides on-site logistical support for signature and traditional events, including, but not limited to, Orientation, Welcome2Mason, GameMason, Homecoming, International Week, and Mason Day;
  • Ensures effective use and engagement of Mason's event management and communications platforms, such as Mason360 and 25Live, to support cross-promotion and community engagement;
  • Develops annual budget proposals for marketing and communications expenses to request to MarCom and SI leadership as required;
  • Monitors marketing-related expenditures by reviewing monthly financial results, tracking expenses, and ensuring adherence to collaborative agreements; and
  • Establishes and tracks performance metrics for marketing and communications activities, collects and analyzes results, prepares annual and mid-year reports in accordance with MarCom standards, and presents findings to MarCom, SI, and divisional leadership teams.

Brand and Content Governance:
  • Provides direction, training, consultations, and ongoing support to SI colleagues, subunits, and DSOs to ensure unit-wide adherence to the university's visual and editorial style, branding standards, and responsible content practices across marketing and communications materials. In addition, will provide training and consultation to RSOs regarding branding standards;
  • Collaborates with division and university level communications staff to promote the work of SI for the university's website, UL publications, and external media to ensure high-quality, brand-aligned content and coordinated messaging across channels;
  • Identifies and helps develop SI-focused content for university and UL communications channels to promote achievements, programs, and initiatives; and
  • Sets annual goals and tracks KPIs for unit communications channels to inform performance assessment and continuous improvement.

Digital Platforms and Communications:
  • Creates, implements, and assesses annual social media strategies and SOPs for SI and oversees the unit's social media presence across all platforms, to include providing graphic design services, and developing and managing content calendars;
  • Ensures comprehensive photo and video coverage of programs, initiatives, and high-profile events, coordinates photography, staff headshots, group photos, and internal requests for visual content for use across the university, divisional, and unit communications channels, including social media, print, web, and graphic design;
  • Develops, maintains, and manages a centralized archive of multimedia assets to support ongoing marketing efforts by SI colleagues and wage staff;
  • Coordinates and manages SI marketing and communications email channel, to include developing and maintaining email marketing templates, training documents, an email calendar for high-volume email marketing, and providing writing and editing support for outbound communications to support unit programs, initiatives, and events, ensuring visual and editorial brand adherence and use of communications best practices;
  • Ensures compliance, accuracy, user-friendliness, usability, and consistency of the SI website; maintains responsibility for content strategy, design, navigation, and branding in alignment with university and UL standards and accessibility requirements, to include coordinating content updates and annual timelines and collaborating with MarCom and SI web partners on design changes and university-wide updates; and
  • Conducts regular quality and accessibility reviews and provides training and support to wage and unit staff responsible for website content updates to ensure a website that meets the needs of the department and enhances the mission of the university and department.

Divisional and Departmental Service:
  • Actively engages on a team of professionals that comprises the MarCom shared service unit;
  • Participates in MarCom shared services unit by attending meetings and trainings, and effectively contributing to metrics reporting, analysis, and special projects as assigned;
  • Supports divisional planning initiatives and other special projects as assigned, acting as a technical resource and subject matter expert as required;
  • Actively participates in UL divisional meetings, initiatives, and in-person events to stay connected with divisional and institutional priorities, and to foster a cross-unit collaboration;
  • Participates in professional development workshops and training sessions for staff across the division to promote continuous learning and skill enhancement;
  • Stays informed about best practices, research, and emerging trends in marketing and communications, higher education and student support services to ensure MarCom and SI remain innovative and responsive to the evolving needs of the student body; and
  • Other duties as assigned.

Required Qualifications:
  • High school diploma or GED;
  • Graphic design experience typically obtained within 3+ years in a professional setting;
  • Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator);
  • Experience in supervising students and staff, to include assigning tasks and managing project work, with an emphasis on team building and skill development;
  • Experience managing the design and production of various digital and print marketing and communications collateral materials aimed at student audiences;
  • Experience promoting large scale public events;
  • Experience leading social media initiatives;
  • Demonstrated working knowledge of social media management and implementation in a professional setting (Instagram, Hootsuite, YouTube);
  • Demonstrated effective interpersonal, oral, and written communication skills;
  • Demonstrated organizational management and problem-solving skills;
  • Demonstrated skill in planning and executing marketing and communications projects, using project management tools to manage timelines and deliverables;
  • Effective time management skills to oversee multiple projects simultaneously, while operating in a deadline-sensitive environment;
  • Demonstrated ability to design and implement effective marketing strategies;
  • Ability to work collaboratively in a team environment; and
  • Ability to work with individuals from a wide variety of backgrounds.

Preferred Qualifications:
  • Bachelor's degree in Fine Arts, Graphic Design, Mass Communications, Marketing, Public Relations, or related field, or equivalent combination of education and experience;
  • Experience with content and project management systems;
  • Experience maintaining an organization's website;
  • Experience supervising, managing, and/or advising students in a higher education environment;
  • Experience in designing visual identities with examples showcasing original concepts;
  • Experience creating and maintaining successful relationships with stakeholders;
  • Knowledge of customer service principles and the ability to apply them effectively in a professional setting;
  • Knowledge of email management software, such as Salesforce Marketing Cloud or Emma;
  • Knowledge of emerging marketing technology and trends;
  • Knowledge of 508 Accessibility requirements;
  • Skill in presenting on a wide variety of topics;
  • Ability to translate marketing analytics into actionable strategy; and
  • Ability to work occasional weekends or evenings.

Instructions to Applicants:
For full consideration, applicants must apply for the Marketing and Communications Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume.
Posting Open Date: May 1, 2026
For Full Consideration, Apply by: May 29, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research university committed to creating a more just, free, and prosperous world. With 40,000 enrolled students, George Mason is the largest and most diverse public research university in Virginia, offering degree programs at the master's, doctoral, and professional level, along with certificates and credentials.
George Mason fosters an All Together Different environment for students, faculty, and staff, driven by our core beliefs. We believe in inclusivity over exclusivity; we believe in advancing our mission by being willing to take risks, not avoiding them; and we believe our best work is possible when we apply our diversity of origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information
Mason's Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/

What George Mason University employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply