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Visual Marketing Jobs in Washington (NOW HIRING)

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Visual Marketing information

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$12

$29

$75

How much do visual marketing jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for visual marketing in Washington is $29.82, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $32.69 per hour, depending on experience, location, and employer.

What is visual marketing?

Visual marketing is a strategy that uses images, videos, infographics, and other visual elements to promote a brand, product, or service. It aims to capture attention, communicate messages quickly, and enhance brand recognition across various platforms like social media, websites, and advertising campaigns. Effective visual marketing helps businesses engage their audience, drive sales, and differentiate themselves in a crowded market.

How does a visual marketing professional typically collaborate with other departments to execute campaigns?

Visual Marketing professionals work closely with teams such as product management, sales, and digital marketing to ensure that visual assets align with overall campaign goals and brand messaging. They often participate in brainstorming sessions, provide creative input, and coordinate with designers, photographers, and videographers to produce compelling visuals. Effective communication and project management skills are essential, as visual marketers must balance feedback from multiple stakeholders and meet tight deadlines. This collaborative environment fosters creativity and helps deliver cohesive marketing campaigns that resonate with target audiences.

What are the key skills and qualifications needed to thrive as a visual marketing specialist, and why are they important?

To thrive as a Visual Marketing Specialist, you need a strong grasp of graphic design principles, branding, and visual storytelling, often supported by a degree in marketing, design, or a related field. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with content management systems are typically required. Creativity, attention to detail, and strong collaboration skills help individuals excel in developing compelling visual campaigns. These skills and qualities are crucial for creating engaging content that effectively communicates brand messages and drives consumer engagement.

What is the difference between Visual Marketing vs Graphic Designer?

AspectVisual MarketingGraphic Designer
Primary FocusCreating visual strategies to promote brands and campaignsDesigning visual content like logos, layouts, and illustrations
Skills & ToolsMarketing concepts, branding, Adobe Creative Suite, analyticsDesign software, typography, layout, illustration
Work EnvironmentMarketing teams, advertising agencies, digital platformsDesign studios, advertising agencies, freelance
CredentialsMarketing or communications degree often preferredDesign degree or portfolio-based

While both roles involve visual creation, Visual Marketing focuses on developing strategies to promote products or brands through visual content, whereas Graphic Designers primarily create the visual assets themselves. Understanding these differences helps in choosing the right career path or job search focus.

Is visual marketing a good career?

Visual marketing is a viable career that involves creating visual content to promote products or brands, often requiring skills in graphic design, branding, and digital tools like Adobe Creative Suite. It offers opportunities in advertising, social media, and branding agencies, with a growing demand for creative professionals in digital environments.

What are popular job titles related to Visual Marketing jobs in Washington?

For Visual Marketing jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Visual Marketing jobs in Washington look for?

The top searched job categories for Visual Marketing jobs in Washington are:

Visual Marketing jobs near you
Infographic showing various Visual Marketing job openings in Washington as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 8% Part Time, 2% Temporary, and 5% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $62,020 per year, or $29.8 per hour.

Enterprise Product Marketing Specialist

Booz Allen Hamilton, Inc.

Mclean, VA • On-site

$77K - $176K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 3 days ago

Booz Allen Hamilton rating

8.9

Company rating: 8.9 out of 10

Based on 49 frontline employees who took The Breakroom Quiz

10th of 72 rated business consultants

Job description

Enterprise Product Marketing Specialist
The Opportunity:
We are seeking a Product Marketing Specialist to support the development and execution of marketing strategies for a portfolio of advanced technology solutions. This role is centered on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation.
You will leverage your product marketing experience, excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization. You will play a key role in connecting product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. Due to the nature of work performed within this facility, U.S. citizenship is required.
What You'll Work On:
  • Assist in developing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives.
  • Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content.
  • Develop and maintain enterprise product Go To Market assets, including slick sheets, sales decks, sales playbooks, and demo videos, to support consistent and effective product storytelling for customers.
  • Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholders
  • Lead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness.
  • Manage the development and deployment of email nurture campaigns that support product awareness, engagement, and lead generation.
  • Conduct competitive research across social channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.
  • Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution.

Join us. The world can't wait.
You Have:
  • 5+ years of experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organization
  • Experience creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging clients and enthusiasts, acquiring new and repeat customers, and increasing sales volume
  • Experience with digital marketing campaigns, print advertising, apparel, and visual media
  • Experience developing product positioning, messaging, and narratives for complex or technical offerings
  • Experience partnering with product, engineering, and business leaders to translate capabilities into market-ready stories
  • Experience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or Marketo
  • Ability to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales events
  • Ability to simplify complex technical topics into compelling, audience-specific messaging
  • Bachelor's degree in Marketing, Communications, or Business

Nice If You Have:
  • Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
  • Possession of excellent communication, writing, and storytelling skills

Compensation
At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.
Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date.
Identity Statement
As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.
Candidate AI Usage Policy
AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.
Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.
  • Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
  • Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.
  • Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination
All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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About Booz Allen Hamilton

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Booz Allen Hamilton is a leading provider of management and technology consulting services to the US government in defense, intelligence, and civil markets. Headquartered in McLean, Virginia, the firm also serves major corporations, institutions, and not-for-profit organizations. Founded in 1914 by Edwin G. Booz, the company has a long-standing tradition of helping clients achieve success by delivering a wide range of consulting services that include strategic planning, human capital and learning, communication, systems development, and others. The company's mission is to empower people to change the world, and it has a reputation for maintaining the highest standards of integrity and-excellence.

Industry

It services

Company size

10,000+ Employees

Headquarters location

McLean, VA, US

Year founded

1914

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