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Trade Show Sales Jobs (NOW HIRING)

Cotton Holdings

... not limited to trade shows, conferences, training, forums, networking receptions, media ... Ensure proper process of show leads into CRM system and distribution to sales. * Track and document ...

PMMI

Manager, International Trade Shows

Herndon, VA · On-site

PACK EXPO Trade Shows: Uniting the World of Packaging and Processing (pmmi.org) PMMI has industry ... the show cycle. * Coordinate activities involving Marketing, Sales, Operations, Registration ...

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Trade Show Sales information

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$45K

$51.3K

$54K

How much do trade show sales jobs pay per year?

As of Aug 8, 2026, the average yearly pay for trade show sales in the United States is $51,250.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $53,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a trade show sales professional?

To thrive as a Trade Show Sales professional, you need strong sales acumen, knowledge of the products or services being promoted, and experience in event marketing or business development. Proficiency with CRM systems, lead capture tools, and presentation software is typically required. Outstanding interpersonal skills, resilience, and the ability to engage and persuade diverse audiences help set top performers apart. These skills are crucial for maximizing lead generation, building client relationships, and achieving sales targets in a dynamic, fast-paced trade show environment.

What is trade show sales?

Trade Show Sales involve selling products or services at industry events, conventions, or expos where companies showcase their offerings to potential clients, partners, and distributors. Professionals in this role are responsible for engaging with attendees, demonstrating products, generating leads, and closing sales on the spot or following up after the event. Success in trade show sales requires strong communication skills, in-depth product knowledge, and the ability to quickly build rapport with prospects. These roles are vital for companies looking to expand their customer base and increase brand visibility in competitive markets.

What are some common challenges faced by trade show sales professionals, and how can they be addressed?

Trade Show Sales professionals often face challenges such as quickly building rapport with diverse prospects, standing out in a crowded exhibition space, and effectively following up after the event. Success in this role requires strong interpersonal skills, the ability to deliver concise and compelling pitches, and meticulous organization for lead tracking and follow-up. Staying proactive, preparing engaging booth materials, and using CRM tools can help overcome these hurdles and maximize sales opportunities.

What is the difference between Trade Show Sales vs Trade Show Marketing?

AspectTrade Show SalesTrade Show Marketing
Primary FocusGenerating sales leads and closing dealsPromoting brand awareness and product visibility
Work EnvironmentBooth interactions, client meetings, sales pitchesCampaign planning, branding, promotional activities
Required SkillsSales techniques, communication, negotiationCreativity, branding, strategic planning
Industry UsageCommon in sales-driven roles within trade showsUsed for overall event promotion and branding

Trade Show Sales focuses on directly engaging prospects to generate sales, while Trade Show Marketing emphasizes promoting the company's brand and products at events. Both roles are essential but serve different purposes within the trade show environment.

More about Trade Show Sales jobs
What cities are hiring for Trade Show Sales jobs? Cities with the most Trade Show Sales job openings:
What are the most commonly searched types of Trade Show Sales jobs? The most popular types of Trade Show Sales jobs are:
What states have the most Trade Show Sales jobs? States with the most job openings for Trade Show Sales jobs include:
What job categories do people searching Trade Show Sales jobs look for? The top searched job categories for Trade Show Sales jobs are:
Trade Show Sales jobs near you
Infographic showing various Trade Show Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $51,250 per year, or $24.6 per hour.

Trade Show & Event Planning Manager (Trade Show & Event Management Manager)

Wolters Kluwer

Boston, MA • On-site

$89K - $157K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Wolters Kluwer rating

9.0

Company rating: 9.0 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

33rd of 242 rated software companies

Job description

Job Description Summary

Leads the strategy, planning, and execution of high-impact internal and external events-including client engagements, executive programs, and trade shows-within a fast-paced technology environment. Operatesindependently to deliver end-to-end event experiences aligned to business objectives, brand positioning, and measurable outcomes.

Acts as a strategic partner to cross-functional stakeholders across Marketing, Sales, Product, and Leadership, translating priorities into scalable, high-quality programs. Owns the full event lifecycle, including budgeting, vendor and contract management, logistics, and onsite execution, while ensuring operational excellence and consistency.

Manages multiple complex programs simultaneously in a fast-paced, high-performance environment, requiring strong prioritization, adaptability, and the ability to perform effectively under pressure. Leverages data, analytics, and stakeholder insights to continuously optimize performance. Contributes to process improvement and mentors junior team members to elevate team capability.

Regular travel required (approximately 50%).

About the Role

Thisroleindependently leads complex event programs, delivering seamless, high-quality experiences that support strategic business goals and drive measurable impact in a dynamic, fast-moving, and often high-pressure environment.

Responsibilities

  • Lead end-to-end strategy, planning, and execution of complex events, including internal meetings, client conferences, executive programs, and trade shows.

  • Partner with cross-functional stakeholders to align event strategy with business priorities and customer engagement goals.

  • Own the full event lifecycle, including program design, timelines, logistics, and onsite delivery.

  • Develop and manage event budgets, including forecasting, financial tracking, and reconciliation.

  • Source, negotiate, and manage vendors, venues, and contracts to ensure quality and cost efficiency.

  • Manage multiple concurrent programs, proactively identifying risks and driving solutions to meet tight deadlines in a fast-paced environment.

  • Establish and improve processes, tools, and best practices to enhance scalability and consistency.

  • Analyze performance metrics and provide actionable insights to improve future events.

  • Mentor junior team members and promote a collaborative, high-performing team environment.

  • Ensure compliance with organizational, contractual, and regulatory requirements.

Skills & Qualifications

  • Experience & Certification:Minimum of 10years of event management experience in corporate or technology environments;CMP certification required.

  • Strategic Leadership:Proven ability to independently lead large-scale, high-visibility events with measurable outcomes.

  • Stakeholder Management:Strong communication and influencing skills with senior leaders and cross-functional teams.

  • Financial Acumen:Strong expertise in budgeting, forecasting, and ROI analysis.

  • Program Management:Ability to manage multiple complex initiatives with strong prioritization and execution discipline in high-pressure environments.

  • Vendor & Contract Management:Expertise in sourcing, negotiating, and managing vendor relationships.

  • Data-Driven Approach:Skilled in leveraging analytics and insights to optimize performance.

  • Operational Excellence:Detail-oriented with a focus on quality, process improvement, and execution.

  • Adaptability & Resilience:Proactive, solutions-oriented, and able to thrive in a fast-paced, demanding, and often stressful environment.

  • Technology Proficiency:Advanced skills inCvent and Microsoft 365 (Excel, PowerPoint, Teams, Outlook).

  • Ability to travel up to 50% of the time (globally).

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

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