Tastemaker Jobs (NOW HIRING)

Company Description
Goldener Hirsch, Auberge Collection is an iconic luxury inn located in legendary Deer Valley, Utah. Designed in the spirit of an Austrian ski chalet, the intimate resort's mid-mountain location offers direct access to over 200 perfectly groomed ski runs and 4,300 skiable acres as well as warm-weather outdoor pursuits. The 18 newly redesigned rooms and suites, including a Signature Suite that occupies the entire fourth floor, offer old-world charm with wood-burning fireplaces, vaulted ceilings and arched doorways; and, 40 residences, set in two new modern buildings designed by acclaimed architect Tom Kundig, are outfitted with full-service kitchens, contemporary living spaces and private balconies. Resort amenities include a luxurious lobby, adjacent Terrasse, exclusive private dining room, unique venues for private events and post-adventure wellness amenities such as customized massages in spa suites, breathtaking rooftop pool, infinity-edge hot tub and state-of-the-art fitness center. An award-winning restaurant skillfully marries Bavarian specialties with farm-fresh regional fare sourced from local Park City pastures, while the Antler Lounge, a chic gathering spot, comes alive in the evenings with après cocktails and live entertainment. Founded in 1992, the inn is owned by the philanthropic Eccles family who have been a part of the development of Utah's ski region since the late 1800s.
For more information: auberge.com/goldener-hirsch
Follow Goldener Hirsch on Instagram@goldenerhirschauberge
Job Description
Join our team as Marketing Manager and become one of the authors of our story at Goldener Hirsch, Auberge Collection. The Marketing Manager is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on brand, social media management, project management and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that's resourceful, creative, innovative, and willing to roll up their sleeves to implement change.
This candidate will report to the Area Director of Marketing and will support the development and execution of property marketing strategy and positioning, public relations, social, digital, tastemaker, and partnerships.
Every day is different, but key responsibilities include:
Brand Marketing + Strategy

• Support and help execute the property's integrated marketing plan in alignment with Auberge brand standards and local market strategy
• Contribute innovative ideas that elevate brand positioning, awareness, and long-term equity
• Ensure marketing initiatives are grounded in performance insights and aligned with business objectives

Social Media

• Lead social media planning and execution, developing platform-specific strategies across Instagram, Facebook, and emerging channels to drive engagement, awareness, and brand equity
• Own day-to-day social media initiatives and community management
• Create, curate, and publish compelling content (photo, video, and copy) rooted in storytelling, brand pillars, and seasonal experiences
• Maintain a robust content calendar inclusive of posts, stories, and reels
• Monitor performance metrics, analyze results, and continuously optimize content strategy

Public Relations/Tastemaker

• Manage press materials, site alert forms, calendars, and tastemaker agreements
• Support media and influencer visits, coordinating reservations, itineraries, and logistics for media and influencer visits.

Digital / Email Marketing

• Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads
• Daily maintenance and updating of website
• Manage the email marketing calendar, coordinating with the property and central teams on content planning, execution, and performance analysis

Marketing Partnerships & Events

• Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand partnerships and events, including brainstorming and developing collaborations with luxury brands, tastemakers, and businesses
• Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-property operations team to ensure seamless execution and communication

On Property Branding and Collateral

• Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property
• Design and update marketing and sales collateral, including brochures, flyers, pre-arrival materials, and miscellaneous collateral needs

Asset Management

• Organize and update digital assets, ensuring all photo/video libraries and promotional materials are current and accessible
• Photoshoot planning and execution
• Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc

Administrative Support

• Administrative tasks as needed, such as tracking expenses and sourcing materials
• Create reports and monthly recaps to showcase results and activations

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of work experience in the luxury space.
• Proven experience creating social media content, particularly on Instagram; events experience is a plus
• Creative self-starter with a positive, proactive, and organized mindset; capable of working independently and collaboratively in a fast-paced environment
• Resourceful and detail-oriented, with excellent time management skills and a passion for the hospitality industry
• Exceptional verbal, written, presentation, and interpersonal communication skills
• This is an on-property role located in Deer Valley, Utah

Additional Information
About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com
GHI Operating Company LLC is an Equal Opportunity Employer, M/F/D/V. GHI Operating Company LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GHI Operating Company LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.