We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW's most important brand. This individual will support the Group Brand Manager in shaping the Wipers ...
We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW's most important brand. This individual will support the Group Brand Manager in shaping the Wipers ...
Brand Manager
Salt Lake City, UT · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Salt Lake City, UT · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Napa, CA · On-site
The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...
Brand Manager
Napa, CA · On-site
The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...
Brand Management
Baton Rouge, LA · On-site
Our team of experts plan and execute marketing strategies for our clients that consistently produce ... Brand Management Customer Acquisition Manage Store Relations Customer Service Manage and Develop ...
Brand Management
Baton Rouge, LA · On-site
Our team of experts plan and execute marketing strategies for our clients that consistently produce ... Brand Management Customer Acquisition Manage Store Relations Customer Service Manage and Develop ...
Brand Manager
Salt Lake City, UT · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Salt Lake City, UT · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Dallas, TX · On-site
$110 - $150/hr
Strategic Thinking & Problem Solving * Stakeholder Relationship Management * Budget Management Preferred Skills * SharePoint Administration * Marketing Workflow Platforms * Brand Licensing ...
New
Brand Manager
Dallas, TX · On-site
$110 - $150/hr
Strategic Thinking & Problem Solving * Stakeholder Relationship Management * Budget Management Preferred Skills * SharePoint Administration * Marketing Workflow Platforms * Brand Licensing ...
New
Brand/Territory Manager
WI · On-site
$65K - $75K/yr
This role combines strategic brand management with field sales leadership, requiring close collaboration with supplier partners, sales teams, and customers to develop and execute programs that ...
Brand/Territory Manager
WI · On-site
$65K - $75K/yr
This role combines strategic brand management with field sales leadership, requiring close collaboration with supplier partners, sales teams, and customers to develop and execute programs that ...
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
... strategies. Our goal was to provide the same advertising and sales as the standard firm but at a ... The Entry Level Brand Management Trainee will train in the following: Retail Brand Management and ...
... strategies. Our goal was to provide the same advertising and sales as the standard firm but at a ... The Entry Level Brand Management Trainee will train in the following: Retail Brand Management and ...
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Dallas, TX · On-site
Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization
Brand Manager
Walnut Creek, CA · Hybrid
Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio ... management. Food and/or product innovation experience is a plus Proven strategic thinker and ...
Brand Manager
Walnut Creek, CA · Hybrid
Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio ... management. Food and/or product innovation experience is a plus Proven strategic thinker and ...
Senior Director, Brand Management, Select & Midscale Brands
Bethesda, MD · On-site
$151K - $242K/yr
This leader translates global category vision into actionable strategies and long-term brand plans ... Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly ...
Senior Director, Brand Management, Select & Midscale Brands
Bethesda, MD · On-site
$151K - $242K/yr
This leader translates global category vision into actionable strategies and long-term brand plans ... Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly ...
This leader translates global category vision into actionable strategies and long-term brand plans ... Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly ...
This leader translates global category vision into actionable strategies and long-term brand plans ... Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly ...
Brand Manager
Chicago, IL · On-site
Monitor brand performance and recommend strategic initiatives that increase awareness, consideration, and loyalty. COMMERCIAL ACCOUNT MANAGEMENT * Build and maintain strong relationships with key ...
Brand Manager
Chicago, IL · On-site
Monitor brand performance and recommend strategic initiatives that increase awareness, consideration, and loyalty. COMMERCIAL ACCOUNT MANAGEMENT * Build and maintain strong relationships with key ...
NY · On-site
$90 - $120/hr
... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...
New
NY · On-site
$90 - $120/hr
... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...
New
Brand Manager (On-Site)
Dania Beach, FL · On-site
... brand management and product go-to-market strategies across our DTC beauty brands. Reporting to ... Marketing Leadership, you will assist in translating consumer insights, trend data, and product ...
Brand Manager (On-Site)
Dania Beach, FL · On-site
... brand management and product go-to-market strategies across our DTC beauty brands. Reporting to ... Marketing Leadership, you will assist in translating consumer insights, trend data, and product ...
$90 - $120/hr
... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...
New
$90 - $120/hr
... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...
New
Lead, Brand Management
San Jose, CA · On-site
Brand Strategy & Architecture * Maintain and evolve brand strategy, architecture, and positioning ... Manage relationships with external agencies and creative partners to uphold brand standards. Build ...
Lead, Brand Management
San Jose, CA · On-site
Brand Strategy & Architecture * Maintain and evolve brand strategy, architecture, and positioning ... Manage relationships with external agencies and creative partners to uphold brand standards. Build ...
Brand Manager
Long Island City, NY · On-site
$110K - $120K/yr
Identify, develop, and execute strategic brand collaborations that drive buzz and new customer ... Strong project management skills with the ability to drive timelines and cross-functional alignment
Brand Manager
Long Island City, NY · On-site
$110K - $120K/yr
Identify, develop, and execute strategic brand collaborations that drive buzz and new customer ... Strong project management skills with the ability to drive timelines and cross-functional alignment
Strategic Brand Management information
See salary details
$46.5K - $57.9K
2% of jobs
$57.9K - $69.3K
11% of jobs
$75.6K is the 25th percentile. Wages below this are outliers.
$69.3K - $80.7K
22% of jobs
$80.7K - $92.1K
13% of jobs
The median wage is $94.2K / yr.
$92.1K - $103.5K
12% of jobs
$103.5K - $115K
10% of jobs
$122.8K is the 75th percentile. Wages above this are outliers.
$115K - $126.4K
9% of jobs
$126.4K - $137.8K
6% of jobs
$137.8K - $149.2K
2% of jobs
$149.2K - $160.6K
1% of jobs
$160.6K - $172K
13% of jobs
$46.5K
$107.1K
$172K
How much do strategic brand management jobs pay per year?
How does a strategic brand manager typically collaborate with other departments to ensure brand consistency?
What are the key skills and qualifications needed to thrive in strategic brand management, and why are they important?
What is the difference between Strategic Brand Management vs Brand Manager?
| Aspect | Strategic Brand Management | Brand Manager |
|---|---|---|
| Primary Focus | Developing long-term brand strategies and positioning | Executing marketing campaigns and managing brand activities |
| Required Skills | Strategic planning, market research, brand positioning | Marketing tactics, campaign management, communication skills |
| Work Environment | Corporate, branding agencies, strategic planning teams | Marketing departments, advertising agencies, consumer goods companies |
| Certifications | Brand management certifications, MBA often preferred | Marketing certifications, digital marketing courses |
While both roles focus on branding, Strategic Brand Management emphasizes long-term strategy and brand positioning, whereas a Brand Manager handles day-to-day marketing activities and campaign execution. Understanding these differences helps professionals align their skills and career goals effectively.
Is strategic brand management a good career?
What is strategic brand management?
What states have the most Strategic Brand Management jobs?
States with the most job openings for Strategic Brand Management jobs include:
What job categories do people searching Strategic Brand Management jobs look for?
The top searched job categories for Strategic Brand Management jobs are:

Full-time
This job post has expired today. Applications are no longer accepted.
Job description
Job Description:
ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.
Summary:We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW’s most important brand. This individual will support the Group Brand Manager in shaping the Wipers growth agenda, including short- and long-term innovation pipeline development, portfolio strategy, CBI planning, and long-range planning support.
This role requires a consumer-first, data-driven leader who can identify growth opportunities, translate insights into clear business recommendations, and partner cross-functionally to advance initiatives from early opportunity identification through commercialization planning.
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Brand Leadership & Strategy: Support the Group Brand Manager in developing the brand’s long-range strategic roadmap, identifying growth opportunities, category white space, and portfolio priorities that align with business objectives.
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Innovation Pipeline: Lead the development of the short- and long-term innovation pipeline, including opportunity identification, concept development, business case creation, prioritization, and advancement through the stage-gate process.
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Portfolio & Product Strategy: Lead product strategy across the Wipers portfolio, including portfolio architecture, assortment opportunities, channel-specific needs, and lifecycle management recommendations.
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Consumer & Category Insights: Leverage consumer research, syndicated data, shopper insights, competitive intelligence, and category trends to identify opportunities for innovation, trade-up, and incremental growth.
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Cross-Functional Collaboration: Partner closely with Sales, Finance, Supply Chain, R&D, and external agencies to align plans and move initiatives from early opportunity assessment through commercialization planning.
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P&L Ownership: Manage the innovation P&L, balancing investment, profitability, and revenue growth. Develop financial models and business cases to evaluate innovation opportunities, including revenue, margin, CBI, investment needs, and commercialization risks.
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Stakeholder Communication: Effectively communicate brand strategy, performance, and future plans to senior leadership, influencing decision-making across the organization.
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Entrepreneurial Mindset: Thrive in ambiguity with a solutions-driven approach; challenge the status quo and identify opportunities for breakthrough growth. Demonstrate curiosity, ownership, and the ability to create structure around ambiguous opportunities.
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Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
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5 - 7 years of progressive brand management, product marketing, innovation, or product strategy experience, with a strong track record of developing and advancing new product opportunities.
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Strong strategic thinking and analytical skills, with the ability to synthesize consumer insights, category trends, syndicated data, financials, and competitive dynamics into clear growth recommendations.
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Experience with syndicated data such as Circana, formerly IRI, or Nielsen, as well as qualitative and quantitative research used to build consumer intimacy and inform strategy.
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Strong financial acumen, including experience developing P&Ls, business cases, revenue/margin assumptions, and innovation investment recommendations.
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Demonstrated experience aligning and leading cross-functional teams across R&D, Supply Chain, Sales, and Finance; excellent written and verbal communication skills with the ability to present to senior stakeholders and key retail customers.
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Strong organizational skills with the ability to manage and prioritize multiple complex projects simultaneously in a fast-paced environment.
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Ability to travel up to 25% of time.
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Opportunity to shape the company’s flagship brand with high visibility to senior leadership.
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Dynamic, collaborative environment where innovation and growth are celebrated.
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Opportunity to influence the future growth agenda for a leading brand through innovation, portfolio strategy, and long-range planning.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position. Incumbents are required to perform other related functions as assigned.
The position is based in our Houston, TX, offices and must work in that location.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
About ITW Car Care
Sourced by ZipRecruiter
Headquarters location
TX, US