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Strategic Brand Management Jobs (NOW HIRING)

Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...

Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization

Brand Manager

Dallas, TX · On-site

$110 - $150/hr

Strategic Thinking & Problem Solving * Stakeholder Relationship Management * Budget Management Preferred Skills * SharePoint Administration * Marketing Workflow Platforms * Brand Licensing ...

New

Brand/Territory Manager

WI · On-site

$65K - $75K/yr

This role combines strategic brand management with field sales leadership, requiring close collaboration with supplier partners, sales teams, and customers to develop and execute programs that ...

Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization

Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization

Brand Strategy Development & Execution * Brand Positioning & Governance * Integrated Marketing Planning * Agency Management * Cross-Functional Leadership * Project Management & Organization

Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio ... management. Food and/or product innovation experience is a plus Proven strategic thinker and ...

Monitor brand performance and recommend strategic initiatives that increase awareness, consideration, and loyalty. COMMERCIAL ACCOUNT MANAGEMENT * Build and maintain strong relationships with key ...

NY · On-site

$90 - $120/hr

... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...

New

... brand management and product go-to-market strategies across our DTC beauty brands. Reporting to ... Marketing Leadership, you will assist in translating consumer insights, trend data, and product ...

$90 - $120/hr

... brand ... management and product go‑to‑market strategies across our DTC beauty brands. Reporting to ...

New

Brand Strategy & Architecture * Maintain and evolve brand strategy, architecture, and positioning ... Manage relationships with external agencies and creative partners to uphold brand standards. Build ...

Brand Manager

Long Island City, NY · On-site

$110K - $120K/yr

Identify, develop, and execute strategic brand collaborations that drive buzz and new customer ... Strong project management skills with the ability to drive timelines and cross-functional alignment

Showing results 21-40

Strategic Brand Management information

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$46.5K

$107.1K

$172K

How much do strategic brand management jobs pay per year?

As of Sep 3, 2026, the average yearly pay for strategic brand management in the United States is $107,148.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $131,500.00 per year, depending on experience, location, and employer.

How does a strategic brand manager typically collaborate with other departments to ensure brand consistency?

Strategic Brand Managers regularly work with marketing, product development, sales, and even customer service teams to align messaging and visual identity across all channels. This collaboration often involves leading cross-functional meetings, developing brand guidelines, and providing feedback to ensure that every customer touchpoint reflects the brand’s values and objectives. Open communication and strong project management skills are key in this role, as Strategic Brand Managers act as the central hub for all brand-related decisions, helping to maintain a unified brand presence both internally and externally.

What are the key skills and qualifications needed to thrive in strategic brand management, and why are they important?

To excel in Strategic Brand Management, you need expertise in marketing, brand positioning, and consumer insights, often supported by a degree in marketing, business, or a related field. Familiarity with brand analytics tools, digital marketing platforms, and market research systems is typically required. Strong creativity, strategic thinking, and communication skills help you differentiate brands and build stakeholder relationships. These competencies are vital for driving brand growth, ensuring consistent messaging, and maintaining a competitive edge in the marketplace.

What is the difference between Strategic Brand Management vs Brand Manager?

AspectStrategic Brand ManagementBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningExecuting marketing campaigns and managing brand activities
Required SkillsStrategic planning, market research, brand positioningMarketing tactics, campaign management, communication skills
Work EnvironmentCorporate, branding agencies, strategic planning teamsMarketing departments, advertising agencies, consumer goods companies
CertificationsBrand management certifications, MBA often preferredMarketing certifications, digital marketing courses

While both roles focus on branding, Strategic Brand Management emphasizes long-term strategy and brand positioning, whereas a Brand Manager handles day-to-day marketing activities and campaign execution. Understanding these differences helps professionals align their skills and career goals effectively.

Is strategic brand management a good career?

Strategic brand management is a valuable career that involves developing and implementing brand strategies to enhance a company's market position. It requires skills in marketing, analytics, and communication, often utilizing tools like market research and branding frameworks. The role offers opportunities for advancement in marketing departments across various industries.

What is strategic brand management?

Strategic brand management is the process of developing and implementing long-term plans to build and maintain a strong brand. It involves analyzing market trends, defining brand positioning, and using tools like brand audits and marketing strategies to enhance brand equity. Professionals in this field often work with cross-functional teams and utilize branding frameworks to achieve business objectives.
More about Strategic Brand Management jobs

What states have the most Strategic Brand Management jobs?

States with the most job openings for Strategic Brand Management jobs include:

What job categories do people searching Strategic Brand Management jobs look for?

The top searched job categories for Strategic Brand Management jobs are:

Infographic showing various Strategic Brand Management job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $107,148 per year, or $51.5 per hour.

Brand Manager - Innovation & Product Strategy

ITW Car Care

Houston, TX • On-site

Full-time

This job post has expired today. Applications are no longer accepted.


Job description

Job Description:

About Us:

ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.

Summary:

We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW’s most important brand. This individual will support the Group Brand Manager in shaping the Wipers growth agenda, including short- and long-term innovation pipeline development, portfolio strategy, CBI planning, and long-range planning support. 

This role requires a consumer-first, data-driven leader who can identify growth opportunities, translate insights into clear business recommendations, and partner cross-functionally to advance initiatives from early opportunity identification through commercialization planning. 

Key Responsibilities:
  •  Brand Leadership & Strategy: Support the Group Brand Manager in developing the brand’s long-range strategic roadmap, identifying growth opportunities, category white space, and portfolio priorities that align with business objectives. 

  • Innovation Pipeline: Lead the development of the short- and long-term innovation pipeline, including opportunity identification, concept development, business case creation, prioritization, and advancement through the stage-gate process. 

  • Portfolio & Product Strategy: Lead product strategy across the Wipers portfolio, including portfolio architecture, assortment opportunities, channel-specific needs, and lifecycle management recommendations. 

  • Consumer & Category Insights: Leverage consumer research, syndicated data, shopper insights, competitive intelligence, and category trends to identify opportunities for innovation, trade-up, and incremental growth. 

  • Cross-Functional Collaboration: Partner closely with Sales, Finance, Supply Chain, R&D, and external agencies to align plans and move initiatives from early opportunity assessment through commercialization planning. 

  • P&L Ownership: Manage the innovation P&L, balancing investment, profitability, and revenue growth. Develop financial models and business cases to evaluate innovation opportunities, including revenue, margin, CBI, investment needs, and commercialization risks.  

  • Stakeholder Communication: Effectively communicate brand strategy, performance, and future plans to senior leadership, influencing decision-making across the organization. 

  • Entrepreneurial Mindset: Thrive in ambiguity with a solutions-driven approach; challenge the status quo and identify opportunities for breakthrough growth. Demonstrate curiosity, ownership, and the ability to create structure around ambiguous opportunities. 

Requirements: 
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 

  • 5 - 7 years of progressive brand management, product marketing, innovation, or product strategy experience, with a strong track record of developing and advancing new product opportunities. 

  • Strong strategic thinking and analytical skills, with the ability to synthesize consumer insights, category trends, syndicated data, financials, and competitive dynamics into clear growth recommendations. 

  • Experience with syndicated data such as Circana, formerly IRI, or Nielsen, as well as qualitative and quantitative research used to build consumer intimacy and inform strategy. 

  • Strong financial acumen, including experience developing P&Ls, business cases, revenue/margin assumptions, and innovation investment recommendations. 

  • Demonstrated experience aligning and leading cross-functional teams across R&D, Supply Chain, Sales, and Finance; excellent written and verbal communication skills with the ability to present to senior stakeholders and key retail customers. 

  • Strong organizational skills with the ability to manage and prioritize multiple complex projects simultaneously in a fast-paced environment. 

  • Ability to travel up to 25% of time. 

What We Offer: 
  • Opportunity to shape the company’s flagship brand with high visibility to senior leadership. 

  • Dynamic, collaborative environment where innovation and growth are celebrated. 

  • Opportunity to influence the future growth agenda for a leading brand through innovation, portfolio strategy, and long-range planning. 

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. 

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned. 

The position is based in our Houston, TX, offices and must work in that location. 

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 


As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 


All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.