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$189K

How much do sports partnerships jobs pay per year?

As of Jul 27, 2026, the average yearly pay for sports partnerships in the United States is $119,028.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $149,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Sports Partnerships position, and why are they important?

To thrive in Sports Partnerships, you need expertise in relationship management, contract negotiation, and an understanding of the sports industry, often backed by a degree in marketing, business, or sports management. Familiarity with CRM systems, sponsorship management platforms, and analytics tools is highly valuable. Strong interpersonal skills, creative problem-solving, and effective communication help you build and maintain productive partnerships. These skills are crucial for driving successful collaborations, maximizing sponsorship value, and expanding a sports organization’s reach.

What is a sports partnership job description?

A sports partnership job involves managing relationships between a sports organization and external partners, such as sponsors, media, or community groups. Responsibilities include negotiating agreements, coordinating events, and ensuring partnership goals are met, often requiring strong communication, negotiation skills, and knowledge of the sports industry. The role may also involve marketing, branding, and data analysis to maximize partnership value.

What is the highest paying job in the sports industry?

In the sports industry, executive roles such as Chief Executive Officer (CEO) or President of major sports organizations tend to be the highest paid, often earning multi-million dollar salaries and bonuses. Other high-paying positions include sports team owners and high-level sports agents, but executive leadership generally commands the top compensation due to their strategic responsibilities and influence.

What are the primary responsibilities of someone working in Sports Partnerships?

Professionals in Sports Partnerships are primarily responsible for identifying, securing, and managing relationships with sponsors, brands, and other sports organizations to create mutually beneficial collaborations. Day-to-day tasks might include negotiating partnership agreements, coordinating activation events, analyzing partnership performance metrics, and working closely with marketing, sales, and event teams to ensure contract deliverables are met. This role often involves both external outreach and internal coordination, requiring effective project management and ongoing relationship building. The dynamic nature of this field ensures variety in daily work and ample opportunity for professional growth as you help elevate the organization’s profile and revenue streams.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can earn $150,000 or more annually include roles like sports broadcasters, media executives, and senior marketing directors. These positions typically require extensive experience, strong industry networks, and advanced skills in communication, negotiation, or digital media tools.

How to get a job in sports PR?

To get a job in sports PR, candidates should develop strong communication and media relations skills, often through a degree in public relations, communications, or sports management. Gaining experience via internships or entry-level roles in media, marketing, or sports organizations can improve prospects, and familiarity with media monitoring tools and social media platforms is beneficial.

What is a Sports Partnerships job?

A Sports Partnerships job involves building and managing relationships between sports organizations and brands, sponsors, or media partners. This role focuses on securing sponsorship deals, negotiating contracts, and creating mutually beneficial marketing opportunities. Professionals in this field work to enhance brand visibility, drive revenue, and maximize engagement through collaborations with teams, leagues, athletes, or events. Strong communication, strategic thinking, and an understanding of the sports industry are key to success in this role.

More about Sports Partnerships jobs
What cities are hiring for Sports Partnerships jobs? Cities with the most Sports Partnerships job openings:
What are the most commonly searched types of Sports Partnerships jobs? The most popular types of Sports Partnerships jobs are:
What states have the most Sports Partnerships jobs? States with the most job openings for Sports Partnerships jobs include:
What job categories do people searching Sports Partnerships jobs look for? The top searched job categories for Sports Partnerships jobs are:
Sports Partnerships jobs near you
Infographic showing various Sports Partnerships job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $119,028 per year, or $57.2 per hour.
Director, Sports Partnerships

Director, Sports Partnerships

Production Resource Group Llc

Secaucus, NJ • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Production Resource Group rating

7.6

Company rating: 7.6 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

185th of 487 rated business services

Job description

Overview
PRG is the world's leading technology provider within the entertainment and events industry. Our mission is to bring together the power of our people with our production and rental expertise to deliver unforgettable events.
PRG has the largest inventory of production equipment for hire and offers a complete 360-degree range of services to clients within the live events industry. These include music touring and festivals, TV & Film, Theatre, Sports and E-sports and Corporate live events. Our clients and partners rely on PRG's innovation, experience and in-depth expertise in video, lighting, rigging, staging, virtual productions, and set & automation systems to bring their creative visions to life. With 38 offices located in North America, South America, Europe, the Middle East, Asia and Australia, PRG offers the ability to provide services worldwide by collaborating with our local partners.
Responsibilities
The Director, Sports Partnerships is a business development role responsible for managing a
sports partnerships strategy and identifying, developing, and securing new national and
international sales opportunities. Primary focus will be on team activations, fan experiences and
sports tours.
This is a hunter role. You are pipeline-obsessed. You open doors and thrive on building
relationships from scratch. Are you motivated by the chase? Energized by the close?
Target partnerships could include:
  • Professional sports leagues, teams & college athletics - including league/team marketing
    offices, stadium and arena ownership groups, and their fan zone, season activation, and
    event programming
  • Major event organizing & host committees
  • Sports tours & traveling properties
  • Sports marketing & experiential agencies - often the procurement gatekeeper even when
    the work is for a team or league
  • Brand sponsors with active sports marketing budgets - e.g., beverage, auto, tech, and
    financial-services sponsors funding team activations and fan tours independent of the
    rights holder
  • Combat sports, sports entertainment & esports - stadium-scale fan experience and
    activation builds

The Director drives revenue through contracting lighting, audio, and video services, labor
support and custom scenic environments. As a highly visible role representing PRG's Corporate
& Brand Experiences Group in the marketplace, the Director maintains a high level of
professionalism in every client and partner setting. The role is eligible for the PRG commission
plan.
The Director cultivates long-term, multidisciplinary, high-level client partnerships with an
emphasis on profitable scenic work. This individual works closely with Sales & Estimation,
Technical Design, and Project Management teams to develop concepts, budgets, and proposals
This position will report directly to our Chief Commercial Officer.
Essential Functions
  • Identify, pursue, and secure new national and international sales opportunities, with a
    primary focus on the sports vertical
  • Build and maintain long-term client relationships, emphasizing repeat business
  • Collaborate with Technical Design, Estimation, and Operations to align creative concepts
    with feasible, cost-effective scenic solutions
  • Coordinate internal technical and service resources during early-stage project
    development
  • Lead the RFP and presentation process from concept through award, including strategy,
    pricing, and value positioning
  • Define project scope with clients, including scenic elements, budget, schedule, and
    resource requirements
  • Identify and expand revenue opportunities within accounts, increasing scenic scope and
    project value
  • Maintain accurate Salesforce records (Accounts, Opportunities, Contacts, Projects) per
    PRG standards
  • Position scenic as a lead discipline in client conversations, not just a supporting scope
  • Represent the company at industry conferences, trade shows, and client events to build
    brand presence and generate leads

Qualifications
Capabilities & Leadership Attributes
  • Commercial Leadership: Defines and executes commercial strategy across multiple
    entertainment segments, translating market opportunity into structured business plans,
    revenue growth, and margin expansion.
  • Industry Credibility & Market Presence: Recognized and trusted leader within the
    sports ecosystem, with the relationships and reputation to strengthen PRG's positioning
    across key client and partner networks.
  • Operational Excellence: Effective in fast-paced, high-pressure production environments,
    able to balance real-time execution demands with long-term strategic priorities.
  • Enterprise Mindset: Ability to see beyond segment boundaries and connect PRG's sport's
    business with the company's full portfolio of capabilities, clients and global resource to
    unlock integrated opportunities.
  • Emotional Intelligence & Trust Building: High EQ with the ability to build trusted
    relationships across clients, creative partners, and internal stakeholders while navigating
    complexity and ambiguity.
  • Passion for the Industry: Genuine connection to sports and live entertainment,
    production, and the people who power it, with an understanding of both its creative and
    commercial dimensions.

Physical Demands
  • Must be able to remain in a stationary position for extended periods of time
    May occasionally lift and/or move up to 20 pounds
  • Must have the ability to see clearly (with or without corrective lenses) for work on and off
    a computer
  • Must be able to communicate effectively in both written and verbal forms

Other Duties
Understanding of and compliance with company policies
Travel Required
Extensive travel required, must have a valid passport and valid driver's license
EEO and Disclosure
The pay range for this position is estimated to be $140,000-150,000, In addition, this role offers a commission opportunity. Actual pay to be determined by the experience, knowledge, skills, and abilities of the applicant combined with location and alignment with market data. Additionally, we offer comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement savings plan with matching contributions
PRG is an Equal Opportunity Employer. PRG is a drug-free work environment, pre-employment testing will be required.
This is a safety sensitive position and will require pre-employment drug screening.
Production Resource Group LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
PRG cares about the safety of our employees and applicants. PRG does not use chat rooms for job searches or communications. PRG will never request personal information via informal chat platforms or unsecure email. PRG will never ask for money or an exchange of money, banking or other personal information prior to an in-person interview. Be aware of potential scams while job seeking. For information on job scams, visit, https://www.consumer.ftc.gov/JobScams or file a complaint at https://www.ftccomplaintassistant.gov/.

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