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Sports Event Management Jobs (NOW HIRING)

Senior Event Manager

Madison, WI ยท On-site

$75K/yr

Bachelor's degree in Sports/Event Management, Hospitality, Theater and Drama, Business or an equivalent combination of education and experience in field. How to Apply: For the best experience ...

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Sports Event Management information

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$26.5K

$62.7K

$100.5K

How much do sports event management jobs pay per year?

As of Jun 8, 2026, the average yearly pay for sports event management in the United States is $62,734.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is the difference between Sports Event Management vs Sports Marketing?

AspectSports Event ManagementSports Marketing
Required CredentialsEvent planning certifications, degree in sports management or related fieldsMarketing certifications, degrees in marketing or communications
Work EnvironmentEvent venues, stadiums, sports organizationsAdvertising agencies, sports brands, media companies
Employer & Industry UsageSports teams, event organizers, stadiumsSports brands, media outlets, sponsorship firms
Common Search & ComparisonYesYes

Sports Event Management focuses on planning, organizing, and executing sports events, ensuring smooth operations. Sports Marketing involves promoting sports teams, events, or brands to increase visibility and engagement. While both roles are integral to the sports industry, they differ in focus: event management centers on logistics, whereas marketing emphasizes promotion and branding.

What are some common challenges faced in sports event management, and how can professionals effectively address them?

Sports event managers often encounter challenges such as coordinating logistics for large crowds, ensuring safety and security, managing multiple vendors, and handling last-minute changes. Effective communication, detailed planning, and adaptability are crucial for overcoming these obstacles. Building strong relationships with stakeholders, using project management tools, and having contingency plans in place help ensure the event runs smoothly. Collaboration with team members and clear delegation of responsibilities also play a key role in successfully managing sports events.

What is sports event management?

Sports event management involves planning, organizing, and executing sporting events of all sizes, from local competitions to international tournaments. Professionals in this field handle logistics such as venue selection, scheduling, marketing, sponsorship, ticket sales, and coordination with athletes, teams, and officials. The goal is to ensure that events run smoothly, safely, and provide a positive experience for participants and spectators. Careers in sports event management can range from working with sports teams and leagues to employment with venues or event planning agencies.

What are the key skills and qualifications needed to thrive in Sports Event Management, and why are they important?

To excel in Sports Event Management, you need expertise in event planning, budgeting, logistics, and a relevant degree such as sports management or hospitality. Familiarity with event management software, ticketing platforms, and safety compliance certifications is commonly required. Strong communication, leadership, and problem-solving skills help professionals coordinate teams and manage unexpected challenges. These capabilities are vital for ensuring seamless event execution, attendee satisfaction, and the overall success of sporting events.
More about Sports Event Management jobs
What cities are hiring for Sports Event Management jobs? Cities with the most Sports Event Management job openings:
What are the most commonly searched types of Sports Event Management jobs? The most popular types of Sports Event Management jobs are:
What states have the most Sports Event Management jobs? States with the most job openings for Sports Event Management jobs include:
What job categories do people searching Sports Event Management jobs look for? The top searched job categories for Sports Event Management jobs are:
Infographic showing various Sports Event Management job openings in the United States as of May 2026, with employment types broken down into 19% Full Time, 73% Part Time, and 8% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $62,734 per year, or $30.2 per hour.
Sports Sales Manager

Sports Sales Manager

City of South Padre Island

South Padre Island, TX โ€ข On-site

$56K - $66K/yr

Full-time

Posted 10 days ago


Job description

JOB SUMMARY
The Sports Sales Manager promotes South Padre Island as a premier sports destination for tournaments, events, and training camps. Increase hotel occupancy by being a liaison between sports organizations, teams, event planners, hotels, businesses and clients.
ESSENTIAL JOB FUNCTIONS
  • Conduct direct sales efforts targeting sports organizations, teams, and tournament organizers.
  • Become proficient in SimpleView software.
  • Build block sheets and contracts for incoming sports groups and events to the island.
  • Responsible for the collection of bids for potential and established sports clients.
  • Responsible for meeting sports sales goals established by the CVB Director.
  • Responsible for sports-related sales reports as assigned.
  • Responds to service requests and ensure that sports clients are personally introduced to the local establishments that are hosting their event or stay.
  • Develops relationships with identified entities in the sports industry who may be interested in hosting events at South Padre Island facilities or hotels.
  • Develop creative sales techniques, ideas and solutions specifically for the sports market.
  • Prepare and present oral presentations to sports conventions, organizations and meetings about the City of South Padre Island as a sports destination.
  • Work independently to meet deadlines, plan and organize work related to sports sales.
  • Responsible for assessing situations and developing strategies to attract sports events. .
  • Establish and maintain relationships with sports event organizers, sports organizations, and related businesses.
  • Administer special sports-related projects and other duties as requested by the Director.

  • Responsible for representing the City in a professional manner to create a positive image for the City's sports tourism efforts.
  • Responsible for staying abreast of new trends and innovations in the sports tourism industry.
  • Represent the City of South Padre Island in sports-related area, regional and state organizations.
  • Responsible for specific sports market segments as assigned by Sales Director.
  • Travel to conduct presentations, sales and meetings, attend sports tradeshows, networking events, and conferences.

QUALIFICATIONS
Education:
  • Bachelor's degree or equivalent with coursework in marketing, tourism or a closely related field preferred.

Experience:
  • Three (3) to five (5) years of related work experience in sports sales, event management, tourism, or a closely related field; or any equivalent combination of education and experience, equivalency to be determined by the City.

Licenses or Certifications:
  • A valid state driver's license.

Special Requirements:
Bilingual: Spanish and English preferred
Knowledge, Skills and Abilities:
  • Ability to manage multiple tasks simultaneously, especially those related to sports event planning and execution.
  • Ability to establish successful working relationships with sports organizations, teams, event planners, employees, other departments, officials and the general public.
  • Ability to communicate effectively verbally and in writing.
  • Knowledge of professional email etiquette.
  • Knowledge of Adobe, Microsoft Office, and G-Suite programs.
  • Knowledge of Lead Generating Portals to include CVent and Customer Relationship Management (CRM) programs.
  • Knowledge of Hospitality Contract Practices, particularly in relation to sports groups and events.
  • Ability to work under pressure and/or with frequent interruptions.
  • Ability to maintain accurate records; type and enter data accurately.
  • Ability to travel.
  • Working knowledge of computers and electronic data processing.

This position is open until filled.