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Sports Activation Manager Jobs (NOW HIRING)

Mssg

Sales Associate

Saint Louis, MO

$24 - $26/hr

As a local sports media platform, we're proud to be the local media partner for 29 MLB, NHL, and ... Collaborate with Activation Manager and Production on delivering sponsorship grids across your ...

Mssg

Sales Associate

Fort Lauderdale, FL

$24 - $26/hr

As a local sports media platform, we're proud to be the local media partner for 29 MLB, NHL, and ... Collaborate with Activation Manager and Production on delivering sponsorship grids across your ...

Mssg

Sales Associate

Cleveland, OH

$24 - $26/hr

As a local sports media platform, we're proud to be the local media partner for 29 MLB, NHL, and ... Collaborate with Activation Manager and Production on delivering sponsorship grids across your ...

Mssg

Sales Associate

Brookfield, WI

$24 - $26/hr

As a local sports media platform, we're proud to be the local media partner for 29 MLB, NHL, and ... Collaborate with Activation Manager and Production on delivering sponsorship grids across your ...

8 rue de la VrillièreParis

Stagiaire - activation

... activation in the sports world. Within the brand experiences division, you will actively ... BAC +4/5 in sports management, business school, communication, or political science interested in ...

New

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Key Responsibilities Sponsorship Activation & Portfolio Management * Own day-to-day management of ... Know the sports marketing landscape well enough to recognize a good activation opportunity and flag ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Key Responsibilities Sponsorship Activation & Portfolio Management * Own day-to-day management of ... Know the sports marketing landscape well enough to recognize a good activation opportunity and flag ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Key Responsibilities Sponsorship Activation & Portfolio Management * Own day-to-day management of ... Know the sports marketing landscape well enough to recognize a good activation opportunity and flag ...

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Showing results 21-40

All JobsSports Activation JobsSports Activation Manager Jobs

Sports Activation Manager information

See salary details

$19K

$56K

$98K

How much do sports activation manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for sports activation manager in the United States is $55,952.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

What does a sports activation manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What are the key skills and qualifications needed to thrive as a sports activation manager?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a sports activation manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.
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What cities are hiring for Sports Activation Manager jobs?

Cities with the most Sports Activation Manager job openings:

What states have the most Sports Activation Manager jobs?

States with the most job openings for Sports Activation Manager jobs include:

What job categories do people searching Sports Activation Manager jobs look for?

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Sports Activation Manager jobs near you
Infographic showing various Sports Activation Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, and 17% Hybrid job distribution, with an average salary of $55,952 per year, or $26.9 per hour.

Director Sports Marketing & Sponsorships

Hilton Grand Vacations, Inc.

Orlando, FL

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

WORK FOR A WINNING TEAM THAT NOW OFFERS BENEFITS FROM DAY ONE, PLUS DAILY PAY*

At Hilton Grand Vacations, you will become a part of a culture that encourages and motivates you toward achieving your goals.

Here's why you will love it here:

  • Recognition Programs and Rewards
  • Excellent health care options, including medical, dental, and vision
  • A people-first culture
  • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
  • Perks at work: Employee Pricing platform
  • Employee Assistance Program that supports your physical and mental well-being.
  • Paid Vacation Time and Paid Sick Days
  • 401(k) program with company match
  • Tuition reimbursement programs
  • Numerous learning and advancement opportunities
  • And more!

What Will I be Doing?

Under the direction of the Senior Director of Sports Marketing & Sponsorships, the Director is responsible for executing best-in-class sports marketing and sponsorship initiatives that drive brand awareness, partner value, and revenue growth. This role plays a critical part in delivering high-impact events, managing sponsorship relationships, and supporting strategic initiatives across the sports and experiential marketing portfolio.

The Director leads day-to-day execution across key partnerships, events, and activations while ensuring alignment with the broader sponsorship strategy and organizational goals. 

To fulfill this role successfully, you must possess the following minimum qualifications and experience: 

  • Bachelor's Degree
  •  Strong understanding of sports marketing, sponsorships, and experiential marketing execution
  • Ability to manage multiple large-scale projects simultaneously in fast-paced environments
  • Strong partner management and relationship-building skills
  • Experience with sponsorship agreements, asset activation, and hospitality programs
  • Solid analytical skills with the ability to evaluate performance and optimize outcomes
  • Excellent communication and presentation skills (written and verbal)
  • Strong organizational and project management capabilities
  • Ability to balance strategic thinking with hands-on execution
  • High attention to detail and commitment to executional excellence
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: 
  • Experience with data-driven marketing and performance measurement tools
  • Knowledge of sponsorship valuation and contract structures
  • Innovative mindset with a focus on enhancing guest and fan experiences 
 
When you join Hilton Grand Vacations, you join a group of Team Members dedicated to helping Owners and Guests around the world make every vacation they take a memorable one. Hilton Grand Vacations is a leading vacation ownership company bringing our Guests vacation dreams to life. 

 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 
  • Lead the planning and execution of major sports activations, hospitality programs, and experiential events (e.g., golf tournaments, racing events, and other premier partnerships)
  • Support sponsorship sales efforts, including proposal development, asset valuation, and partner presentations
  • Oversee activation planning to ensure optimal use of sponsorship assets across marketing channels
  • Collaborate with internal stakeholders (Sales, Brand Marketing, PR, Digital, Operations) to deliver integrated campaigns
  • Track and report on partnership performance, including ROI, engagement metrics, and business impact
  • Manage agency partners, vendors, and event operations teams to deliver flawless execution
  • Identify opportunities to enhance fan engagement, guest experience, and brand visibility
  • Ensure brand consistency and integrity across all sponsorship and experiential touchpoints
  • Assist in budget management, forecasting, and cost controls for assigned programs
  • Provide leadership and mentorship to team members (if applicable) and contribute to a high-performing team culture
  • Uphold company values and ensure compliance with policies, procedures, and training requirements
  • Perform other duties as assigned

Apply