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Sports Activation Manager Jobs in Kentucky (NOW HIRING)

MAGNA WAVE Inc

Community Manager

Louisville, KY · On-site

... sports organizations, and brand advocates • Represent Aurawell at events, networking ... and community activations locally and nationally • Support and grow existing partnerships ...

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Sports Activation Manager information

What are the key skills and qualifications needed to thrive as a Sports Activation Manager, and why are they important?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a Sports Activation Manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.

What does a Sports Activation Manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

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What cities in Kentucky are hiring for Sports Activation Manager jobs? Cities in Kentucky with the most Sports Activation Manager job openings:
Sports Activation Manager jobs near you

Sports Betting Event Activations Associate

Signup Expert

Louisville, KY

$16 - $20/hr

Contractor

Posted 23 days ago

Job description

Opening from Signup Expert

About Us:

Signup Expert is a high-energy growth agency that puts you at the center of the action in sports betting, online casinos, and all things iGaming, one of the fastest-growing industries in North America. We were built by a team that's passionate about sports, iGaming, and connecting people with the latest and greatest platforms. Our team is made up of sharp, driven operators who live and breathe iGaming, were ambitious, reliable, and obsessed with delivering results for the brands we partner with.

How Signup Expert Works:

We connect top-tier brands with trained, motivated brand representatives who drive measurable growth through direct engagement, local market expertise, and boots-on-the-ground execution. Whether it's launching a new market, scaling user acquisition, or building brand presence from the ground up, Signup Expert is the engine behind some of the fastest-growing names in iGaming.

What we do:

  •  Associate Programs - We source, train, and manage brand representatives who deliver real, trackable results in local markets across North America
  • Content & Platform Growth - Our teams create authentic content, test platforms, and drive digital growth initiatives for leading sweepstakes and casino review publishers
  • Event Execution - From grassroots activations to large-scale promotional events, we bring brands to life in person
  • Market Expansion - We help brands enter and scale in new markets with experienced local teams who know the landscape
  • Performance-Driven Culture - Everything we do is tied to measurable outcomes. If it doesn't drive growth, we don't do it

We're growing fast and always looking for people who are hungry, reliable, and ready to make an impact. If you thrive in a fast-paced environment and want to be part of a team that's reshaping how brands grow, Signup Expert is your next move.

Career Opportunities & Culture:
 
Learn more about our company at https://jobs.lever.co/signup-expert

The Opportunity
 
Ever wondered if you could turn your passion for sports into real-world experience while getting paid? If you love watching sports, connecting with people, and learning more about betting, this could be the perfect fit.
 
We're looking for individuals who are passionate about sports and interested in helping grow the Signup Expert brand. In this part-time marketing role, you'll play a key part in increasing awareness of our platform through local activations, brand-building initiatives, and community engagement.
 
This part-time contract position is ideal for someone who wants to build experience in a fast-paced startup environment-especially one rooted in sports, tech, and fan engagement. You'll make an impact from day one, helping shape our national rollout strategy while growing your skills along the way.
What You'll Do
  • Plan and host sports viewing events, bar activations, and grassroots marketing campaigns
  • Educate users on how Signup Expert works and how it can improve their betting strategy
  • Distribute promotional materials and share exclusive app offers in your local community
  • Lead community outreach efforts to grow app downloads and user engagement
  • Track performance metrics and report on key outcomes from events and activations
Who You Are
  • Strong communication skills and a naturally social, outgoing personality
  • A "planner" mindset-you're the one your friends count on to organize outings
  • Passion for sports and an interest in the betting, DFS, or sweepstakes space (no prior experience required)
  • Ability to engage with people in a friendly and professional way
  • Self-starter mindset with the ability to work independently
Role Benefits and Start Date
  • $16-$20/hour (depending on location) with performance-based bonuses
  • Flexible part-time hours
  • Signup Expert swag and exclusive perks for top performers
  • Direct exposure to startup marketing strategy and real-time user growth
  • Work closely with Signup Experts marketing and operations teams
  • Early access to new Signup Expert features
  • Opportunities for growth and future full-time roles
  • Start Date: May 2026
Ready to Join?
 
We're not just building a better betting experience-we're building a community. If you're bold, driven, and excited to shape how fans engage with sports and betting, we want to hear from you.
 
Posting Notes: Sports Management, Sports Marketing, Sports Sales, Sponsorship, Sports Analytics, B2C Sales, Event Planning
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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